Digital Marketing vs Traditional Marketing- Benefits of Digital Marketing

Digital Marketing vs Traditional Marketing-Overview:

Digital marketing vs Traditional Marketing is considered to be a hot topic for debate. Business owners are often confused between the two. Most of the time, it is the budget limit that compels them to choose the traditional marketing methods to promote their businesses.

Marketing is the core part of any business which cannot be ignored in any case. Generally, a visionary entrepreneur spends a small part of the budget on the marketing alone. In this digital era, most people make online transactions. However, there are some who don’t even know what an internet is or how to use it.

Hence, this makes it difficult for the businesses owners to determine which form of brand marketing they should concentrate more when comparing digital marketing vs traditional marketing? To help you decide which aspects of marketing to concentrate on, here are some of the benefits of digital marketing vs traditional marketing.

Definition of Traditional Marketing:

The conventional ways of brand marketing used ever since marketing and advertisements came into existence is termed as Traditional marketing. The various conventional methods for brand promotion include:

  • Radio
  • Televisions
  • Newspapers
  • Magazines ads
  • Flyers
  • Billboard advertising along roads and highways

Definition of digital marketing:

Digital marketing is the most trending marketing weapon that is extensively used by entrepreneurs for brand promotion. The various benefits of digital marketing have not only successfully managed to create brand awareness but also has given businesses a global platform to reach a larger audience.

Some of the digital marketing platforms are as follows:

  • Social networking sites such as Facebook, LinkedIn, Instagram, Twitter and so on.
  • Email marketing
  • Affiliate marketing
  • Google AdWords
  • Content marketing

Though the above mentioned digital marketing techniques seem to be similar, online marketing is considered as the best mode of marketing over conventional or traditional marketing.

Benefits of Digital Marketing over Traditional Marketing

Although traditional marketing has its own benefits, however, when it comes to comparing the benefits of digital marketing over traditional marketing, the online marketing is the best choice. Have a look at some of the benefits of digital marketing over traditional marketing discussed below.

  1. Cost-effective

Brand promotion through newspapers, brochures, television, radio and other media ads can cost a lot of money. However, advertising via the internet is rather inexpensive. Therefore, when comparing digital marketing vs traditional marketing, businesses prefer to implement digital marketing strategies. The cost-effective way of promoting brands and greater exposure are the main benefits of digital marketing.

  1. Quick results

When it comes to getting real-time results, digital marketing techniques beat traditional marketing strategies. With traditional marketing, you need to wait for long to get results. However, with digital marketing, you’ll be able to manage, view and measure everything including your daily number of visitors, conversion rates, bounce rate vs exit rate and more.

  1. Develops your Brand

Publishing your ad in a small corner section of newspaper or magazine can not only cost you a lot but also make you lose your maximum audience.  Between digital marketing vs traditional marketing, traditional marketing limits your reach to your targeted audience. On the other hand, with digital marketing, you have your own website to showcase your ads and seasonal offers. This type of online advertising helps you to build your brand constantly.

  1. A non-intrusive way of promotion

When you promote your brand through newspapers, chances are high that your ads will get ignored by most of the reads as no one purchases a newspaper to look at your ads. Digital marketing applies a non-intrusive way of showing relevant ads to the targeted audience making these ads more wanted thereby generating more leads.

  1. Reaches a larger audience

Among digital marketing vs traditional marketing strategies, traditional marketing can only reach a fewer audience whereas, with online marketing, you can get greater exposure worldwide.

  1. Better social engagement

When comparing digital marketing vs traditional marketing, digital marketing builds a better social engagement with the targeted audience. With digital marketing techniques, you’ll not only be able to make real-time interaction with your audience but also make fruitful on the basis of their instant feedback.

  1. Instant publicity

The real-time results with digital marketing strategies can help you gain quicker publicity. When debating on digital marketing vs traditional marketing, the former lags behind as it does not have a wider scope. On the contrary, the latter brings you newer audience or customer every nanosecond.

  1. Works well with every startup or small business

In the battle of digital marketing vs traditional marketing, the benefits of digital marketing are hard to be beaten by the latter. Digital marketing lets every new business to expand its brand presence, and manage its advertising and promotion which is not at all possible with traditional marketing.

  1. Easy measurement and analytics

With digital marketing strategies, it becomes quite easy and convenient to measure and analyze your marketing efforts. Google Analytics helps you keep a track of which strategy is working and which is not. It also helps you find the general trend, inbound traffic, interested audiences, bounce rate and exit rate, conversion rate and more.

Therefore in the debate of digital marketing vs traditional marketing, the benefits of digital marketing are undoubtedly more than the benefits of traditional marketing strategies.

Best Digital Marketing Strategies: Your Key to Online Success

Best Digital Marketing Strategies: Overview

The Internet has indeed, brought about a revolutionary change in the modern business world and this is has increased the demand of deploying the best digital marketing strategies. With the excessive use of the Internet, digital marketing has paced up the growth of many startups as it helps them to get discovered by the people worldwide who are searching for their business name or products over the internet.

As digital marketing is gaining more prominence day by day, you need to know about digital marketing and learn the digital marketing strategies that will help you turn the spotlight on our business and stay ahead in the competition.

Check out the best digital marketing strategies that will help you create an effective digital marketing strategy which can boost our online success.

The best digital marketing strategies to boost online success

Content is the King:

Yes, it’s true. Content is the king of all. A unique and a good quality content is what that powers your search engine results. So, it’s essential that you create an original, relevant, brand enhancing, quality, engaging and SEO optimized content. Writing a good content is a cost-effective way of brand promotion and building trust in the brand that you’re promoting. It also helps in building your authority as an expert.

Search Engine Optimization

Search engine optimization is considered as one of the best digital marketing strategies. If done correctly, search engine optimization can make you visible to the people and help you achieve your online success. You can always use the latest payment methods that suit your budget.

Brand promotion is the key:

In order to stay ahead in the global market competition, it’s not just enough to only reach out to your customers, but it’s essential that you also use different channels of promotion such as radio, television, social networks. As your customers are not confined to using only one medium, it’s necessary that you promote your brand on multiple mediums to ensure your customers to know more about you and get the best user experience.

Localized Marketing:

Various technologies are available these days for identifying devices in close proximity to learn about the different prospects around the world. Knowing about these prospects benefits a particular product or retail companies. For instance, identification of radio frequency can be used to elevate social sharing and social experience. This boosts up your locally established business.

Social Media Platforms:

Google and Facebook are the two powerful social media platforms that have opened gates for global marketers in today’s digital era where people get instant information and results anytime and anywhere. Social media also contributes to the instant search engine results. Therefore, it is essential that you incorporate social media into your digital marketing strategy.

Facebook’s Ad Manager is another means by which marketers and has a robust data-driven feature. It has ads on the basis of page visits, custom lists, customer behavior, actions and retargeting. So, why wait? Grab the benefits in more ways than you can imagine by staying active on Facebook, Linkedin, YouTube, Twitter, Pinterest, and more. Trust me, social conversion is a reality.

Aim for Customer Satisfaction

You must always make nice efforts to keep your customer satisfied and happy. Ensure that your customers are happy with your products or services and you’ll reap the benefits you want to have for your business. In order to sell your product or service, it’s important to know how you’re making them feel all throughout your business website.

Build Trust

Nowadays, your customers have a wide range of alternatives, so do not trick them off with the offers and ideas that you are not offering or promoting. It’s digital era, and you can’t just afford to deceive your commercially valuable customers. Stay true to your business always.

MAPR: The 3 in 1 Strategy

Marketing, Advertising, and Public Relations are the integral elements of the best digital marketing strategy. You just can’t miss out any one of these elements of your digital marketing strategies. The MAPR strategy aims at attracting more customers, engaging and retaining the existing ones by all means.

Create Visual Appeal

You can attract and engage your customers visually by appeasing them with their design or by other alternatives. Make sure you keep and value their emotions, feelings, desires, interests, and goals no matter what it takes.

Go Mobile-friendly

In this modern era, most people use smartphones or mobile phones to access or search information about businesses online no matter where they are. Make sure you bridge the gap between delivering and receiving products or services. Mobile phones are the easiest means to access instant information anytime and anywhere.

Implementing all the above best digital marketing strategies is sure to boost your online success and make you the winner of the digital world.

 

What are the Different Types of SEO Content?

List of Different Types of SEO Content

If you want to secure and remain on the top results of Google search engine result page, you need to post your content on various relevant sites that can drive in more traffic. In order to accomplish this, you need to know what types of SEO content you are writing and posting for your potential visitors. The different types of SEO content are meant for different purposes and in order to know their purposes, you need to have knowledge about the all the types of SEO content. The different types of SEO content may include the following:

Blog Posts

Writing blogs is considered as the easiest way to create many SEO contents for a website. Unlike other types of SEO content, blog posts have a capability of engaging more visitors and attract links more than the product pages. This is a great way of building some kind of authority for your website. Generally, blog posts are flexible, meaning that you can use according to your objectives or to host any of the types of SEO content.

Article Submission

Information that includes some news, an interview, or any feature piece is referred as an article. This type of SEO content is found mainly in newspaper columns, magazine-style websites and more.

Product pages

For any retail e-commerce website, product pages are the real breadwinners for the business. Therefore, it is important to keep in mind that a good product page can serve the purpose of a good SEO content as well as a PPC landing page of the site.

List Content

A list is another form of content that makes it easier for the readers to scan the entire content. For example, content having their titles as ’Top 10 tips to create SEO-friendly content’ can earn more clicks when found in search engine result page or any of the social media news feeds.

Guides

The ultimate guide refers to a piece of detailed content that explains the ‘A to Z’ of how to do something. A perfect guide is something that contains several internal links that take the user to different web pages. This strategy makes the user explore and stay long on your website. You may also show a partial content of the guide and include a registration form for the users to view the rest of the content. This can help you generate more leads for your website or business. However, posting a registration can reduce your potential SEO traffic.

Videos

One of the types of SEO content that can keep your visitors more engaged is posting videos on your website. As you know that visuals have more impact than textual information, placing videos can drive more traffic to your website. Implementing this strategy can help you achieve higher ranks by choosing the highly searchable keywords.

Infographics

Infographics are basically large-format images that consist of several stats or data. Infographics is a graphical representation of a single subject and can help you secure higher ranks and get a lot of page views. However, search engines do not read the content embedded in the infographic or the image as text. Therefore, it is necessary that you optimize the rest of the page properly.

Directories

A directory is another type of SEO content that contains a useful taxonomy of links to reference sites and related resources on a given topic. For instance, a food blog might create a directory of addresses of restaurants where visitors can go and enjoy the food.

Slideshows

As visual displays are more powerful than written articles, posting slideshows containing a series of related images can attract more traffic to your website. However in this case also, you need to optimize your title, image file names, captions and more as the search engines have less content to ‘read’.

Glossaries

Most of us simply Google up for terms that they don’t know instead of flipping the page of a big fat dictionary. If you arrange these terms in a glossary, it can help you capture some relevant traffic that is searching for those terms. For example, you can build a glossary of cooking terms, fashion terms, architectural terms and so on.

The above mentioned are just the basic types of SEO content. However, this is not the end, the possibilities of writing diverse SEO content are endless.

 

How to Develop an Effective SEO Content Strategy?

Why need an effective SEO content Strategy?

If you have written different types of SEO content but don’t have any idea or any planned SEO content strategy, all your SEO content can go futile. If you post your SEO content in a haphazard manner and hope to achieve higher ranks on the Google’s SERP, it’s next to impossible. For this, you need to commit to more drastic and systematic SEO content strategy for the web. Here is a list of SEO content guidelines that can help you create an effective SEO content strategy.

Useful Tips to define and improve your SEO content strategy:

  1. Determine your goals

If you’re looking to drive sales through your business website, then you need to first define your goals for your business. If you’re planning to increase traffic and generate more leads, you will have to decide what types of SEO content you should aim at.

If you want to increase your conversion rate by driving more product sales, you need to focus on catchy statements, produce informative product pages that have been properly optimized for search as well as conversions. Next, you can focus on informative blog content that explains how to use the product and then linking to the corresponding product pages.

If you just aim to attract more readers to your website that operates on an advertising model, your primary focus should be on posting useful and rich SEO content in the form of long articles and videos that are interesting, informative and attractive. This SEO content strategy makes your readers stay longer on your website encouraging them to return again.

  1. Write for your target audience

Effective surveys and analytics software can help you learn the behavior of your typical reader. Develop effective marketing characters or personalities that represent your ideal visitors or potential customers. Then you can determine what types of SEO content are required by the created personas.

For instance, if you’re posting for teenagers, then you need to focus more on latest updates with more of visuals and less text. As a majority of the population uses mobile phones to access any information, make sure your site is mobile-friendly.

  1. Build out an editorial calendar

Once you know whom you’re targeting, you can create your own editorial calendar. Creating an editorial calendar can help you schedule and plan out as when you’ll publish a new content and what type of content you need to write. This removes confusion and helps you work in a systematic manner and is useful if you’re posting on a regular basis.

Here are some tips to help you create and stick to your editorial calendar:

  • Outlook or Google calendar – You may use a Google calendar or an Outlook to schedule your posting and set up reminders to notify the authors about the deadline coming up. You may share the editorial calendar with your team members to avoid confusions.
  • Focus on the ongoing features – If you’re writing for a food blog, you may post a meatless recipe on Mondays. You may even link roundups once in every week. For reader’s convenience, you may create a category page for every ongoing feature so that it becomes easier for the visitors to find and go through the Monday meatless recipes.
  • Aim for perfection – When posting infographics or videos and other types of complicated content, you need to go through several rounds of edits and optimization in order to achieve perfection.
  • Do not rely only on the planned SEO content strategy – If you’ve created an editorial calendar far out in advance, it can go in vain. You need to update yourself with the latest updates in the market and the rising demand for the products. As the changes in the marketing goals, budgets, and staff are inevitable, so do not just rely completely on the scheduled plans. A lot of hard work and time can go in vain.
  1. Analysis and re-evaluation of SEO content

In order to secure the topmost position of your site’s analytics, you need to analyze and re-assess your SEO content periodically. Keep track of what is working and what isn’t. You can measure your online success and engagement by seeing the page views, comments, reviews, links, shares on social networks, upvotes and conversion rates. Your site analysis should focus on two vital goals

  • Look for patterns or behavior of your visitors – Study what your audience or readers like on your site. Is it the videos, infographics or articles on your site that is attracting and engaging more visitors? If it’s the video, then post more videos on your site to increase your conversion rate, plan out on your editorial calendar accordingly and invest more time and effort on content that is fruitful.
  • Refresh and improve your older SEO content – If you have targeted a specific keyword to rank your page and you find a different variation of that keyword that has higher search results, you should re-optimize your web page by placing the new keyword in your SEO title and content. Implementing this SEO content strategy can drastically increase relevant traffic to your site

Implementing an effective SEO content strategy can help you conquer that coveted number one rank on the Search Engine Result Page. Apart from the above mentioned, if you could suggest any other SEO content strategy, please let me know in the comments.

SEO Guidelines on How to write SEO-friendly Content

How to Write SEO-friendly Content Guidelines

Qualitative content is important for your website; however, it is more important that it ranks high on Google SERP to reach a wider audience. Here are few SEO guidelines on how to write SEO-friendly content.

It is rightly said that ‘Content is the King”, but it’s the SEO that helps you achieve higher ranks on the SERPs and become visible to your targeted audience.

Writing SEO content is not a difficult thing provided you learn and understand how on-page SEO can work well with your content and boost your online presence.

Here are some useful tips to help you write SEO-friendly content for your website:

Create unique content

Creating new content can go futile if it has been copied or lacks the essence of authenticity in it. If you have found a relevant topic or come up with a new idea from another source, it is important that you produce in your own unique perspective that is worth appreciating and adds value to your chosen topic.

You may use an online plagiarism checker like Copyscape to check the originality of your produced content. Writing duplicate content is not a healthy way of producing content to your readers as well as the search engines.

Provide an SEO Title for your content

I am sure you have heard about this famous saying that ‘First impression is the last impression’. It holds true for web content as well. Optimize your page title properly so that your content appears to your visitors when they are searching for the related topic. Therefore, you need to conduct extensive research on related topics and make a deadly combination of titles with relevant keywords to grab the attention of your audience.

Set a target keyword for your content and place the focused keyword at the beginning of the SEO title. The length of a good SEO title is up to 55-60 characters as this is the length that is displayed on the Google SERP. Also, include the targeted keyword in the URL of your page. The URL should be relevant to the topic and not complicated.

Arrange your content in an organized manner

Focussing on the structure of your content can help search engines to decide which results they’ll display first. A clear and well-organized content with headings and paragraphs makes it convenient for your reads as well as the search engines to scan your content easily.

Adding headings at relevant points helps the search engines to get a quick idea of the overall content and that is why it is essential that you include your focused keyword at least once in any of your headings or sub-headings.

Use focused keywords

Specific keywords on your posts indicate what your content is all about gives an overview of the topic that you’ve targeted. Doing keyword research for the topic you’re focusing on is useful when deciding on the trending topics. Keywords in your content can be fruitful only if you place them maintaining the right balance. However, make sure you don’t stuff the keywords in your content in order to please the search engines. Always keep in mind that the keyword density should not exceed 2.5%.

Focus on the readability of your content

In order to facilitate the readability of your content, all you need to do proofread your content to check the language, grammar, spelling mistakes, and the sentence formation. You may check the readability of your content online on Grammarly or readability tests that indicate the readability score of your content. A good readability score depends on the following:

  • The length of the sentence
  • Use of passive voice
  • Number of syllables contained in each word

There are different readability formulas that can help you calculate and improve your readability. However, a good quality content can also drive more traffic and gain valuable insights.

Add inbound and outbound links for relevant keywords

Adding internal links establishes authority in a specific field of knowledge and creates a sequential series of related posts linked with the keywords. This way of arranging your posts adds value to your post and makes it easier for the search engines to venture on your site.

On the contrary, the outbound or the external links indicates that you are well-acquainted with your topic. Adding outbound links on specific terms redirects one to a different source that supports the context of your post. However, linking your keywords to a renowned source can prove more advantageous for your content. Also, keep in mind that excessive linking can bear opposite results

Image optimization

When it comes to image search, optimizing your site’s image increases the chance of online presence and visibility. As visuals tend to have more impact on the readers, it requires proper optimization. Always keep in mind that the file name should be relevant and the file size should be optimal as these affect the loading speed. Add an Alt text to the images along with an SEO title. Producing a high-quality image can also attract more audience.

Know and understand your targeted audience

No matter what strategy you implement, after all, you are writing to satisfy your targeted audience. You can’t write another piece of content unless you know your audience better. Write from their perspective and requirements.

Focus on the user

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. What do your readers expect from you? What steps could you take to improve user experience and conversion rates? Is your content related to your website?

Once you have answers to all such questions, no one can beat you from standing out on the web. Always remember that focusing user experience can bring you on top if people love your posts.

How to write SEO-friendly content: Tips at a glance:

If you want to learn how to write SEO-friendly content, here’s what you need to focus on

  • User experience
  • Be creative and unique
  • Choose best SEO titles for your content
  • Organize your content structure
  • Focus highly searchable keyword and maintaining the right balance
  • Careful proofreading and editing of your content to improve readability
  • Add useful internal and external links for authority and authenticity of your content
  • Proper optimization of the images to increase your online visibility and achieve higher ranks.

Top 5 Most Effective Ways to Promote Your Small Business on Social Media

Ways to Promote your Small Business on Social Media

Social Media is now a very common thing for us. As per current survey report, 50% peoples are using social media to promote their small business, 35% are working on SEO process and rest 15% are doing an online advertisement for their business. We can clearly understand the value social media, which is increasing day by day. Seeing effectiveness of Social Media, I have enlisted some important ways to promote your small business on Social Media.

Lots of people, they have a common problem that they always think it is mandatory to active on all social media platforms equally. But in reality, they don’t need to be a part of every social media platform. It always depends on your business and your niche.

Promoting your business on social media is a very simple process of online marketing. There no rocket science behind. But we have to do it in right way. In fact, it is so simple as maintain a Facebook account.

Here are the 5 Ways to Promote Your Small Business on Social Media

1. Attractive Presentation

The main thing is for your small business promotion you don’t need to have a plenty followers in your account. You just need to promote your business on Social Media in a right way. So, first of all, you need to create an online presentation which can explore your business offline and online equally.

At first, you need to create a page on social media platform and then you have to put all the information related to your business. If you have not these skills, you can hire someone professional and make it better. You have to make it professional, like from the website logo to cover image of your social media page.

2. Make a Strong Network

Social media is not only for the time pass and not only for the teenage guys. It is a global network where you can promote your small business on Social Media and get the business professionals here. As before said you have to choose the right one for your business.

It is so important to build a strong network to get the ultimate results. In that case, you can build your network on LinkedIn. The plenty of global business professionals is active here all the time. You need to connect to the right person who is business minded and close to your business niche.

3. Link Your Website

Link your website to all social media platforms. This is the best way to promote your small business on Social Media. You may also incorporate links of all of your social media pages on your website. So that the people on various social media can directly visit your website. It will increase your brand awareness and promote your small business on social media.

From your website, also they can reach to your all social media pages and maybe they hit like and comment on your page. Not only that, you can share your website and any information on social media by just a mouse click. You can also share any updates, services anything very easily.

4. Engage With Targeted People

 Social media is for all and it is a global relationship. So if you want to promote your small business on Social Media, then engaging with anyone is not recommended. You have to connect only with your targeted people or customer.

You can restrict your business page on social media by using GEO-Tagging. You make more restrict like if you just want that, you targeted customer’s age will be in between 21-65 (for an example), you can. That is called age-demographic. It is basically profitable if you running a Facebook ads campaign. It will save your money from the fake clicks. So that is how you can find and engage with the potential customer.

5. Using a Social Media Tools

If you beginner and want to promote your small business on Social Media, then you have to utilize the social media tools. These tools will help you to make it more professional and profitable.

You can find many social media tools from the Google or you can also use these tools as under,

  • Canva
  • Evernote
  • Managefilter
  • Edgar
  • Trello , etc.

If you’re finding ways to promote your small business on Social Media, hope this article will help you.

5 Content Marketing Tools That Will Make You More Efficient

Content Marketing – Overview

There is no argument that, if you want to build more brand awareness, then content marketing should be the first choice. This opens the path for you to understand that you can understand that which way you can connect with your audience and readers. A good marketing strategy combined with effective content marketing tools can help you achieve higher ranks on the Google’s SERP and improve brand awareness.

However, if you want to get the actual result, then you have to be a dedicated and hardworking person as content marketing process is neither harder nor easier. You have to make a useful marketing strategy before starting off. Sometimes, it becomes harder or challenging to make a useful SEO content marketing strategy because it requires actual marketing knowledge.

However, in this area, it has been seen that the maximum number of people don’t have any idea about the content marketing strategy. But don’t worry, there are some content marketing tools which can be effective and useful for you. And it doesn’t require the marketing strategy. By using these content marketing tools, you can easily make something useful, informative, creative, and significant for your readers.

Here are the Top 5 Content Marketing tools,

  1. MailChimp:

If you have a product or service, you want to get a maximum number of audience as possible. But it will be tougher if your targeted audience is not in your location.

One of the easiest ways to reach your targeted audience is via email. You have to write a good message and send it to your audience.

MailChimp is a very useful content marketing tool for content promotion and marketing. By using Mailchimp you can send emails daily to the thousands of people at a time. Also, they offer mail designs, schedule and a lot of attractive things which make your content more appealing to the reader. And the other thing is, how quick this content marketing tool sends emails making it more popular.

  1. Outbrain:

There are a lot of people who have informative content but couldn’t publish and distribute the content. Lots of problems and allegation have been seen in this area. If you are also one of hem, then not to worry. Your best-fit solution is Outbrain.

Outbrain is a platform where you can post a blog, infographics, video content etc. so that you can easily reach to your targeted audience. By using this platform you can reach a maximum number of audience. And people also get engage with your content.

  1. Hubspot:

Hubspot is a very popular content marketing tool for the promoting your content. Hubspot offers good features to get all of your needs to be done here. They provide blog post, landing page, and many marketing features.

Hubspot is packed with social media analytics and message scheduling. Your customer gets up-to-date daily by getting information from you.

  1. Evernote:

 Whenever we think about content marketing, we can’t ignore the Evernote. This content marketing tool can easily keep a record of any post ideas which you have in your mind. You can also use this platform for collaborating with all of your members.

You can also analyze the report and share ideas together. This content marketing tool is user-friendly and responsive to all devices like smartphones, PC, Laptops, and Tablets etc.

  1. MixPanel:

If you can analyze the date that will give an advantage for the marketing of your content, Mixpanel has very good features like funnel report, data analysis, and user segmentation.

Except that you can use Mixpanel to customize the message for your readers, you don’t need to do anything special because this platform does marketing especially.

Hope this article will help you.

 

How to Write an SEO Content- A Complete Guide for Beginners

I am sure you are aware of this familiar saying that “Content is the King!”. In order to secure your digital presence on the web, you should keep on updating fresh and relevant content on your site. However, when it comes to how to write an SEO content for the website, here’s when we need to learn the tricks and tactics of writing a quality content for your website. If you’re opting for digital marketing advertising techniques, then you ought to be well-versed with writing a good SEO content in order to drive more traffic to your website.

If you’re taking your first step towards writing an SEO content for your site and still pondering on how to write an SEO content, here are answers to some questions that will surely pop up in your mind-

a.)What exactly is an SEO content

b)What are the different types of SEO content?

c.)How to develop an effective SEO content strategy?

If you have any query on how to write an SEO content or related to implementing strategies for writing an SEO content you may ask in the comments and I’ll be pleased to answer all here or in my future blogs.

So, let’s begin!

  1. What exactly is an SEO content?

If you’re still confused as to what is an SEO content, here’s a brief explanation that gives you a clear idea as to what exactly is an SEO content. An SEO-friendly content may be referred as a search engine content. The primary goal of creating an SEO content is to drive search engine traffic to our website. However, if you’re writing only for the sake of search engine, then your website might suffer. Always keep in mind that writing a quality content using the on-page SEO tricks can please both the search engine as well as your targeted audience. (Also follow: SEO Guidelines on How to write SEO-friendly Content)

Here, I am not going to discuss fully on what is an SEO content, there’s another blog post that explains in detail. Please visit: What is an SEO-friendly content?

  1. What are the types of SEO content?

I’m sure you are one of the aspirants who want to stay on the first page of the Google when people search with the keywords that you’ve targeted. There are various means by which you can increase your rank in the Google’s SERP. This is achieved by posting various types of SEO content that can drive relevant traffic to your site and help you secure higher ranks in the SERP.

Before you start writing, first make sure you have an idea about the various types of SEO content and learn how and where to use them to satisfy your right audience. Some of the basic types of SEO content include a blog post, product pages, articles, videos, PPTs, directories, forums, infographics and more.

To know in detail, please follow What are the types of SEO content?

  1. How to develop an effective SEO content strategy?

Even if you’ve written a good quality and SEO-friendly content and if you don’t have a proper idea as to where to post them and for whom to post them, your content might get vanished. In order to increase your rank on the Google’s SERP, you need to develop and implement a unique SEO content strategy that will earn you higher ranks on the web.

Follow these 4 simple steps that will help you post your content in a proper manner:

  • Define your goals
  • Consider your audience
  • Create an editorial calendar
  • Analyze and re-evaluate

Following this SEO content strategy would surely elevate your rank on the web and help you achieve online success. To know more on how to develop an SEO content strategy, please follow How to develop an effective SEO content strategy.

What Exactly is An SEO Content?

In order to understand what is an SEO content, it is required to know and understand the meaning of the phrase. The phrase can be divided into two parts namely ‘SEO’ and ‘Content’. SEO stands for Search Engine Optimization. It is the process of optimizing a website so that it is visible to the people when they find it through search engines like the very famous Google.

SEO content

On the contrary, content refers to all the information that is available on the web and that which can be consumed by the web. As you might have heard this famous saying that ‘Content is the King’, yes, it is indeed the core part of a good SEO strategy. A qualitative and a good SEO content can work well with the SEO strategy of a website thereby making it achieve higher ranking on the search engine result page.

In other words, an SEO content is any piece of content created and developed with one prime goal, that is to attract the search engine traffic.

If you are looking to create a good SEO content that can help you achieve higher ranks of your website, here’s a quick guide to help you to optimize your web content:

Extensive Keyword Research:

If you want to drive relevant traffic through an organic search, it is important that you do keyword research before you begin writing SEO content. You may use several keyword research tools such as Google Keyword Planner, SEMrush, KWFinder, Moz’s Keyword Explorer and more to get a list of trending topics that you can target. With the help of these tools, you will be able to focus on relevant keywords with higher search volumes. In a nutshell, you need to write on topics which are searched the maximum by the people.

Effective Keyword Optimization:

Know and learn the tactics of using and placing keywords correctly in your SEO content. Knowing where to use the keywords in your SEO content can help increase the searchability. An effective on-page optimization of your SEO content can help you grab that coveted number one rank on the Google’s SERPs.

Proper SEO Content Organization:

For smooth flow and easy readability, it is very important that you organize your SEO content in a proper and logical way. This not improves your SEO, but also helps visitors to find other related content easily and venture longer on your site.

SEO Content Promotion on Social Networks:

Writing a good SEO content is not the end of the story. You need to even promote your content by sharing it on different social media platforms to make people aware of your content. This helps in building links to your web content both internally or from other sites.

♦ Final thought:

If you’re writing to only please the search engines and drive more traffic to your website, then your results are likely to suffer. If you want to write for not only the search engines but also for your potential customers and return visitors, you need to offer a quality content combined with perfect search engine optimization of the page or website.

Sites with low standard content are even liable for a penalty by Google. They also face high bounce rate and exit rates and even low conversion rates. It’s better if your produce some relevancy and value of your content to your visitors.

Killer Ideas for SEO Link Building Strategies

Driving huge and relevant traffic to your site is one of the major objectives of an SEO expert. Every business wants to grab the number one rank on the SERPs. Therefore, the SEO practitioners try their best to deploy SEO tools and tactics that manage to enjoy 15 seconds of fame but then fail due to the regular updates of search algorithms of Google. Developing SEO link building strategies is one of the popular digital marketing techniques that drive more and valuable traffic to your site through several high-quality links that point to your website in the right context.

Unlike the Panda and Penguin algorithms, Hummingbird algorithm makes it necessary that the SEO link building strategies for our website are entirely Google-proof so that your site does not get relegated to the second page two or beyond the Google’s SERP. But before you look into creating your own SEO link building campaigns, you must ensure that your overall SEO link building strategies are right. Check out some of the killer ideas that will surely help you devise better and effective SEO link building strategies to implement on your site.

1.Understand the Quality criteria of Google

Google’s algorithm offers very specific guidelines of Do’s and Don’ts which makes it easier for the SEO practitioners.

Do NOT use scraped content from other sites:

If you use the scraped content from a popular site that is well-ranked on the SERP to attract search engines, it’s undoubtedly a bad practice. Even if you use content from renowned sites, make sure you edit or modify the content accordingly to match your readers’ tastes. Your every content should be original and unique that includes fresh data, views or opinions.

Avoid low-quality guest posting:

It’s not the quantity, it’s the quality that matters the most. Google discourages the practice of posting rehashed or unauthentic content that lacks quality and that doesn’t provide relevant information to the readers. The recent Google’s update to the Webmaster Guidelines puts cookie-cutter guest posts that come under the scraped content.

Syndicate your content to renowned blogs:

Syndicating the content to some well-read blogs or publishers such as Yahoo is one of the best tactics to develop backlinks to your site. If you try copying the exact content from other sites, you can be labeled as a copycat and can be even punished by the search engines for the same. You can avoid this unwanted scenario by including rel=canonical attributes in your HTML coding. You can also protect yourself to be labeled as a content copywriter by publishing your content before being published elsewhere. Authorize your content using authorship markups that prove your content to be an original one.

Doorway sites:

Another black hat technique that Google discourages is the doorway sites. As the name suggests, doorway sites are nothing but a bunch of sites that drives traffic to a particular site. Doorway sites make use of different keyword phrases or search strings that link back to your main website. When you click on these links, you might be redirected to the same linked site instead of taking you to another site in spite of using different keywords.

Affiliate marketing:

Affiliate marketing or program is one of the essential SEO link building strategies that can earn you rank. Make sure you have your affiliate links to your website on high-quality sites that have original product descriptions. Also, original review and comments along with product recommendations from genuine bloggers tend to convince potential users and Google bots.

2.Keep your focus on relevance

Besides the quality of the sites that have backlinks to your site, the relevancy of the sites is also equally important. The Google’s ranking principles help in determining the rank of your site. Always keep in mind that in order to post content or submit backlinks, you should approach renowned sites that have keywords relevant to your business.

Here is a four-step test that will help you determine which link is relevant and which is not:

  • Make sure the site which you choose to submit links should have some relation with your industry.
  • If not, then the site should at least have a portion that should be related to your site.
  • Sometimes, links on an unrelated site don’t give much output, but if the links from the content on the webpage are directly related to the content of your page, it can increase the relevant traffic to your site.
  • Above all, the link which you have earned from the related site or related sections of the site must match the overall context of your website.

3.Implement a diversified SEO link building strategy:

Google has a long list of do’s and don’ts when it comes to increasing your rank on the Google’s SERP. All you need to do is keep yourself updated with Google’s constantly changing algorithms and try effective tactics to accelerate your link building strategies.

Summarizing the SEO link building strategies as follows:

Writing, publishing and promoting creative and high-quality content that offer backlinks to your site

  • Receiving citations and recommendations from individuals and trusted websites
  • Being an active user on social media platforms to generate more social proof
  • Syndicate your site’s content on websites related to your industry
  • It would be better if you post columns or guest postings on renowned industry websites or blogs.