TOP 20 BASIC QUESTIONS ON DIGITAL MARKETING

Digital Marketing Interview Questions

Q1. How can we all use internet as a marketer?
Ans- We can use internet as a marketer so that we can give customers services, Social media marketing in promotion of products and lots more.

Q2. Do you know who invented or discovered WWW?
Ans- Sir Tim Berners-Lee came up with world wide web (WWW). Sir Tim did a great thing by giving it for FREE without any patents, any royalties in 1994. And further at the end of 90’s it just exploded and around 60 million people were just using it and over 2005 the uses of internet were around billions. And now at the end of 2010, the uses of internet touched around 2 billion people. Today at present time around 3 billion people are using the internet and it’s just phenomenal.

Q3. Which country has maximum number of internet users?
Ans- China has maximum number of internet users. Around 649 million people are using internet in this country which covers 19 % of the total population of the world.

Q4. Why mobile marketing is important in Digital Marketing?
Ans- Mobile Marketing is an important part in Digital Marketing as Today, there are millions of people who are connected to internet through mobile devices. More than 50% of the internet connections are made through mobiles. People nowadays has multiple devices and mobile has now become a center of multiple device networks. And around 70% of the mobile internet searches are connected and related to business. And it’s estimated that by 2017 with the help mobile devices the sale will be around 87%. As, 60% of the people in this whole world check their mobile phones before and after going to beds. And this becomes a great advantage in digital marketing.

Q5. How would you market yourself to be online?
Ans- We can market our self-online by the help of blogs, Google Ads, Mobile Marketing, by doing SEO and lots more.

Q6. How would you monetize your social media?
Ans- We can monetize social media by monetizing it in YouTube, twitter

Q7. what is the best social media platform?
Ans- Facebook, twitter, Instagram, YouTube, Snap chat.

Q8. How would you listen to people what they say about you online?
Ans- Google alerts, Facebook, search on Twitter with hashtags, Google search of your particular brand name, some software tools and lots more.

Q9. What aspects should you consider with e-commerce websites?
Ans- Chain supply, we should tag the audience and lots more.

Q10. Why is mobile important when considering e-commerce?
Ans- Because everybody have them, many people are on mobile maximum number of times, lots of mobile users are there and everybody is using them.

Q11.Why is social media important when we are considering e-commerce?
Ans- Because e-commerce and social media support each other.

Q12.What should you consider the most when setting up an ad campaign?
Ans- Keywords.

Q13. How will my ad perform?
Ans- 1. It depends on quality score. (quality score-is the one which the google gives between 1 to 10).
2.We must also have good click through rate.
3. We must have relevant and proper keywords as this is very important in quality score.
4. Quality on landing page is also very important in this point as it gives a great important in quality score.
5. We must have a great work history or account history because google compares the complete history.
hence, AD Rank = CPC Bid X Quality Score.

Q14. What are the rewards of using PPC?
Ans-1. We can decide and limit our controls and prices of products.
2. We can decide where we want campaign or we want to increase our traffic. we can increase our traffic by using PPC Campaign.
3. We can change our ad according to our requirements. If it’s not working, then we can stop using it and post a new ad.
4. We can involve people by PPC. AS soon as the people click our ads they come to our site and get trap in our site. BY this the spending time of customers increases.
5. With the help of all the above points we get instant and fast results.

Q15. Why do we need conversions?
Ans – Revenue sell, turn on an investment process, and for other business purpose, tracking results and business profit.

Q16. Where are emails read the most?
Ans -Smartphone- 49.5%
Tablet – 16.81%
Desktop – 33.69%
(Average)

Q17. What type of e-mails do customer wants?
Ans – Emails on special offers, promotional and vouchers e-mails, real time delivery and tracking e-mails, arrival of new products e-mails, newsletters e-mail and lots more.

Q18. What is the number 1 thing that gets people’s interest on an e-mail?
Ans – Subject line, headline, offers and lots more.

Q19. What kind of business uses affiliate marketing?
Ans – All e-commerce site, like amazon, eBay, etc.

Q20. What are the major pillars of affiliate marketing?
Ans -1. Merchant/Retailer
2.Publisher/Affiliate
3.Customer/End User
4.Network/Offers for Affiliates

Top 30 SEO Interview Questions for Freshers 2018-19

If you’re are preparing for the interview based on SEO then, here are the Top 30 SEO Interview Questions given with there answers which will help you to crack any interview easily. That’s why we are sharing here underneath the Top 30 SEO Interview Questions with you. Check them out:-

Q.NO-1. Define SEO and types of SEO?

ANS:- SEO means search engine optimization. This is a process of increasing websites ranking in the search engine according to the most searched keywords or phrases.

There are two types of SEO:-

(a) On page Optimization

(b) Off-page Optimization

Q.NO-2. What do you mean by Backlink and Outbound links?

ANS:- The links incoming on a particular website is known as Backlink and giving own sites link in others websites is known as Outbound links.

Q.NO-3. What do you mean by keywords and why are they used in SEO?

ANS:- Keyword is a particular term which is used to search related topics and links through search engine ranking further, like in google topics are searched on topics or questions asked by the users. So, they are used in SEO to get best-searched results according to users choice.

Q.NO-4. What tools do you mostly used in doing SEO?

ANS:- Commonly used tools in SEO are:-

(a)Alexa

(b)Google webmaster

(c)Google Analytics

(d)Woorank

(e)Open site explorer

(d)SEO worker and lots more.

Q.NO-5. What is Cloaking?

ANS:- This is a process in which the search engine shows the different content of particular websites which in actual is differently presented as compared to the user’s browser. In SEO world it is one of the black hat technique.

Q.NO-6. How many characters limits are there in the title tag?

ANS:- Around 70 characters.

Q.NO-7. What do you know about black hat SEO? Name few?

ANS:- This is a kind of some aggressive tactics used by SEO which on focus on the ranking of websites through search engine ranking and not on the clients or people referring to it. Blackhat SEO just violated the search engines guidelines. Some black hat SEO are:-

  • Link farming
  • Hidden text
  • Gateway or Doorway pages.
  • Cloaking
  • Keyword stuffing

Q.NO-8. Differentiate between “do follow” and “no follow”?

ANS:- No follow is a link part where you can give links of particular sites and it is not cached by Google in search engine ranking whereas, in do follow its just the opposite and allow search engine ranking to follow the link and get in the particular websites.

Q.NO-9. Differentiate between SEO and SEM?

ANS:- SEO is known as Search engine optimizer and SEM is known as Search engine marketing. SEO is nothing else but it’s a part of SEM. Both, the process aim at increasing search visibility in search engine.

Q.NO-10. How to check banned websites or penalized sites?

ANS:- Once we will check by writing the sites name directly and once by www. Or extension like .com and if the sites open that means it is not banned or penalized and if not then vice-versa.

Q.NO-11. How to save websites from getting being banned or penalized?

ANS:- Will avoid black hat SEO and unauthorized methods which create backlinks and by also avoiding any kind of over optimization.

Q.NO-12. What factors affect the websites ranking?

ANS:- Bounce rate, pages views per visit, returning visitors and time being spent on sites.

Q.NO-13. What could be done to find why the website is not ranking?

ANS:- Need to check the backlinks of the websites whether it is given in proper places or not, by not using same kinds of anchor texts and link building process and much more.

Q.NO-14. What is cross-linking?

ANS:- Cross-linking is a process of linking one’s site to other site and providing the way to access it.

Q.NO-15. Name some SEO blogs usually read by you:-

ANS:- (a) Jimboy kins  (b)Search Engine Land (c) SEO Smarty (d) MOZ (e) Search Engine Journal.

Q.NO-16. What is Google Sandbox?

ANS:- Google Sandbox is an imaginary box which checks the standard of the websites. It is a place where the new websites are kept on a hold until an unless they get a good search engine ranking.

Q.NO-17. What is PPC?

ANS:- PPC is known as Pay-per-click and it is hosted by Google. Under this, when the advertisers put their ads and when the clients click on that ads they are charged then. This completed thing is known as PPC and all these things are monitored by Google.

Q.NO-18. What is the latest update in SEO?

ANS:- (a) Penguin (b) Panda.

Q.NO-19. What is 301 redirect?

ANS:- It is a method of redirecting of websites from new page URL to old page URL and it is a permanent redirect.

Q.NO-20. What is robots.txt?

ANS:- It is a text file which helps search engine for crawling, indexing, caching of websites, domain, a file directory and index.

Q.NO-21. What are the key aspects of panda and penguin updates?

ANS:-  The key aspects are:- 

Panda – to focus on quality content, proper design, speed, and images.

Penguin  – it targets site with low-quality backlinks, link farms and link wheels, copy content and all other shortcuts taken to rank the websites like black hat techniques.

Q.NO-22. Differentiate between PR and SERP?

ANS:- PR is known as page ranking. It represents the page ranking in numerical values and shows how important the page is.

SERP means Search engine ranking page. This is a page of results which google shows us because of the best appropriate keywords being used.

Q.NO-23. Who is Matt Cutts?

ANS:- These are the Google’s web spam team.

Q.NO-24. Which tools do you use to choose keywords?

ANS:- (a) Google keyword tool  (b) Wood tracker tool  (c)Seo book keyword tools and others.

Q.NO-25. What do you mean by Google Bot?

ANS:- Google bot is a software used by Google which collects data from internet and set up in search engine ranking of Google according to the keywords used by the clients.

Q.NO-26. What is LSI?

ANS:- LSI means latent semantic indexing. It is important in document indexing process. This system is used by Google. This is a technique of retrieving data and finding connections of different kinds of words and synonyms and getting correct format in the search engine.

Q.NO-27. Which is the popular search engine in Russia?

ANS:- Yandex.

Q.NO-28. What is “pizza box” in term of Google?

ANS:- When google server comes in the standard case then it is known as “Pizza Box”.

Q.NO-29. Differentiate between soft 404 and 404 error?

ANS:- Soft 404 error is an error when shows without an http//error form whereas, whenever there is normal 404 error it shows and http//error.

Q.NO-30. Is there any limit to robot.txt file?

ANS:- Currently Google enforces a size limit of 500 kilobytes(KB).

These are the top 30 SEO interview questions. Hope, this might help you all in the best possible way to crack your interviews.