SEO Guidelines on How to write SEO-friendly Content

How to Write SEO-friendly Content Guidelines

Qualitative content is important for your website; however, it is more important that it ranks high on Google SERP to reach a wider audience. Here are few SEO guidelines on how to write SEO-friendly content.

It is rightly said that ‘Content is the King”, but it’s the SEO that helps you achieve higher ranks on the SERPs and become visible to your targeted audience.

Writing SEO content is not a difficult thing provided you learn and understand how on-page SEO can work well with your content and boost your online presence.

Here are some useful tips to help you write SEO-friendly content for your website:

Create unique content

Creating new content can go futile if it has been copied or lacks the essence of authenticity in it. If you have found a relevant topic or come up with a new idea from another source, it is important that you produce in your own unique perspective that is worth appreciating and adds value to your chosen topic.

You may use an online plagiarism checker like Copyscape to check the originality of your produced content. Writing duplicate content is not a healthy way of producing content to your readers as well as the search engines.

Provide an SEO Title for your content

I am sure you have heard about this famous saying that ‘First impression is the last impression’. It holds true for web content as well. Optimize your page title properly so that your content appears to your visitors when they are searching for the related topic. Therefore, you need to conduct extensive research on related topics and make a deadly combination of titles with relevant keywords to grab the attention of your audience.

Set a target keyword for your content and place the focused keyword at the beginning of the SEO title. The length of a good SEO title is up to 55-60 characters as this is the length that is displayed on the Google SERP. Also, include the targeted keyword in the URL of your page. The URL should be relevant to the topic and not complicated.

Arrange your content in an organized manner

Focussing on the structure of your content can help search engines to decide which results they’ll display first. A clear and well-organized content with headings and paragraphs makes it convenient for your reads as well as the search engines to scan your content easily.

Adding headings at relevant points helps the search engines to get a quick idea of the overall content and that is why it is essential that you include your focused keyword at least once in any of your headings or sub-headings.

Use focused keywords

Specific keywords on your posts indicate what your content is all about gives an overview of the topic that you’ve targeted. Doing keyword research for the topic you’re focusing on is useful when deciding on the trending topics. Keywords in your content can be fruitful only if you place them maintaining the right balance. However, make sure you don’t stuff the keywords in your content in order to please the search engines. Always keep in mind that the keyword density should not exceed 2.5%.

Focus on the readability of your content

In order to facilitate the readability of your content, all you need to do proofread your content to check the language, grammar, spelling mistakes, and the sentence formation. You may check the readability of your content online on Grammarly or readability tests that indicate the readability score of your content. A good readability score depends on the following:

  • The length of the sentence
  • Use of passive voice
  • Number of syllables contained in each word

There are different readability formulas that can help you calculate and improve your readability. However, a good quality content can also drive more traffic and gain valuable insights.

Add inbound and outbound links for relevant keywords

Adding internal links establishes authority in a specific field of knowledge and creates a sequential series of related posts linked with the keywords. This way of arranging your posts adds value to your post and makes it easier for the search engines to venture on your site.

On the contrary, the outbound or the external links indicates that you are well-acquainted with your topic. Adding outbound links on specific terms redirects one to a different source that supports the context of your post. However, linking your keywords to a renowned source can prove more advantageous for your content. Also, keep in mind that excessive linking can bear opposite results

Image optimization

When it comes to image search, optimizing your site’s image increases the chance of online presence and visibility. As visuals tend to have more impact on the readers, it requires proper optimization. Always keep in mind that the file name should be relevant and the file size should be optimal as these affect the loading speed. Add an Alt text to the images along with an SEO title. Producing a high-quality image can also attract more audience.

Know and understand your targeted audience

No matter what strategy you implement, after all, you are writing to satisfy your targeted audience. You can’t write another piece of content unless you know your audience better. Write from their perspective and requirements.

Focus on the user

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. What do your readers expect from you? What steps could you take to improve user experience and conversion rates? Is your content related to your website?

Once you have answers to all such questions, no one can beat you from standing out on the web. Always remember that focusing user experience can bring you on top if people love your posts.

How to write SEO-friendly content: Tips at a glance:

If you want to learn how to write SEO-friendly content, here’s what you need to focus on

  • User experience
  • Be creative and unique
  • Choose best SEO titles for your content
  • Organize your content structure
  • Focus highly searchable keyword and maintaining the right balance
  • Careful proofreading and editing of your content to improve readability
  • Add useful internal and external links for authority and authenticity of your content
  • Proper optimization of the images to increase your online visibility and achieve higher ranks.

Top 5 Most Effective Ways to Promote Your Small Business on Social Media

Ways to Promote your Small Business on Social Media

Social Media is now a very common thing for us. As per current survey report, 50% peoples are using social media to promote their small business, 35% are working on SEO process and rest 15% are doing an online advertisement for their business. We can clearly understand the value social media, which is increasing day by day. Seeing effectiveness of Social Media, I have enlisted some important ways to promote your small business on Social Media.

Lots of people, they have a common problem that they always think it is mandatory to active on all social media platforms equally. But in reality, they don’t need to be a part of every social media platform. It always depends on your business and your niche.

Promoting your business on social media is a very simple process of online marketing. There no rocket science behind. But we have to do it in right way. In fact, it is so simple as maintain a Facebook account.

Here are the 5 Ways to Promote Your Small Business on Social Media

1. Attractive Presentation

The main thing is for your small business promotion you don’t need to have a plenty followers in your account. You just need to promote your business on Social Media in a right way. So, first of all, you need to create an online presentation which can explore your business offline and online equally.

At first, you need to create a page on social media platform and then you have to put all the information related to your business. If you have not these skills, you can hire someone professional and make it better. You have to make it professional, like from the website logo to cover image of your social media page.

2. Make a Strong Network

Social media is not only for the time pass and not only for the teenage guys. It is a global network where you can promote your small business on Social Media and get the business professionals here. As before said you have to choose the right one for your business.

It is so important to build a strong network to get the ultimate results. In that case, you can build your network on LinkedIn. The plenty of global business professionals is active here all the time. You need to connect to the right person who is business minded and close to your business niche.

3. Link Your Website

Link your website to all social media platforms. This is the best way to promote your small business on Social Media. You may also incorporate links of all of your social media pages on your website. So that the people on various social media can directly visit your website. It will increase your brand awareness and promote your small business on social media.

From your website, also they can reach to your all social media pages and maybe they hit like and comment on your page. Not only that, you can share your website and any information on social media by just a mouse click. You can also share any updates, services anything very easily.

4. Engage With Targeted People

 Social media is for all and it is a global relationship. So if you want to promote your small business on Social Media, then engaging with anyone is not recommended. You have to connect only with your targeted people or customer.

You can restrict your business page on social media by using GEO-Tagging. You make more restrict like if you just want that, you targeted customer’s age will be in between 21-65 (for an example), you can. That is called age-demographic. It is basically profitable if you running a Facebook ads campaign. It will save your money from the fake clicks. So that is how you can find and engage with the potential customer.

5. Using a Social Media Tools

If you beginner and want to promote your small business on Social Media, then you have to utilize the social media tools. These tools will help you to make it more professional and profitable.

You can find many social media tools from the Google or you can also use these tools as under,

  • Canva
  • Evernote
  • Managefilter
  • Edgar
  • Trello , etc.

If you’re finding ways to promote your small business on Social Media, hope this article will help you.

5 Content Marketing Tools That Will Make You More Efficient

Content Marketing – Overview

There is no argument that, if you want to build more brand awareness, then content marketing should be the first choice. This opens the path for you to understand that you can understand that which way you can connect with your audience and readers. A good marketing strategy combined with effective content marketing tools can help you achieve higher ranks on the Google’s SERP and improve brand awareness.

However, if you want to get the actual result, then you have to be a dedicated and hardworking person as content marketing process is neither harder nor easier. You have to make a useful marketing strategy before starting off. Sometimes, it becomes harder or challenging to make a useful SEO content marketing strategy because it requires actual marketing knowledge.

However, in this area, it has been seen that the maximum number of people don’t have any idea about the content marketing strategy. But don’t worry, there are some content marketing tools which can be effective and useful for you. And it doesn’t require the marketing strategy. By using these content marketing tools, you can easily make something useful, informative, creative, and significant for your readers.

Here are the Top 5 Content Marketing tools,

  1. MailChimp:

If you have a product or service, you want to get a maximum number of audience as possible. But it will be tougher if your targeted audience is not in your location.

One of the easiest ways to reach your targeted audience is via email. You have to write a good message and send it to your audience.

MailChimp is a very useful content marketing tool for content promotion and marketing. By using Mailchimp you can send emails daily to the thousands of people at a time. Also, they offer mail designs, schedule and a lot of attractive things which make your content more appealing to the reader. And the other thing is, how quick this content marketing tool sends emails making it more popular.

  1. Outbrain:

There are a lot of people who have informative content but couldn’t publish and distribute the content. Lots of problems and allegation have been seen in this area. If you are also one of hem, then not to worry. Your best-fit solution is Outbrain.

Outbrain is a platform where you can post a blog, infographics, video content etc. so that you can easily reach to your targeted audience. By using this platform you can reach a maximum number of audience. And people also get engage with your content.

  1. Hubspot:

Hubspot is a very popular content marketing tool for the promoting your content. Hubspot offers good features to get all of your needs to be done here. They provide blog post, landing page, and many marketing features.

Hubspot is packed with social media analytics and message scheduling. Your customer gets up-to-date daily by getting information from you.

  1. Evernote:

 Whenever we think about content marketing, we can’t ignore the Evernote. This content marketing tool can easily keep a record of any post ideas which you have in your mind. You can also use this platform for collaborating with all of your members.

You can also analyze the report and share ideas together. This content marketing tool is user-friendly and responsive to all devices like smartphones, PC, Laptops, and Tablets etc.

  1. MixPanel:

If you can analyze the date that will give an advantage for the marketing of your content, Mixpanel has very good features like funnel report, data analysis, and user segmentation.

Except that you can use Mixpanel to customize the message for your readers, you don’t need to do anything special because this platform does marketing especially.

Hope this article will help you.

 

How to Write an SEO Content- A Complete Guide for Beginners

I am sure you are aware of this familiar saying that “Content is the King!”. In order to secure your digital presence on the web, you should keep on updating fresh and relevant content on your site. However, when it comes to how to write an SEO content for the website, here’s when we need to learn the tricks and tactics of writing a quality content for your website. If you’re opting for digital marketing advertising techniques, then you ought to be well-versed with writing a good SEO content in order to drive more traffic to your website.

If you’re taking your first step towards writing an SEO content for your site and still pondering on how to write an SEO content, here are answers to some questions that will surely pop up in your mind-

a.)What exactly is an SEO content

b)What are the different types of SEO content?

c.)How to develop an effective SEO content strategy?

If you have any query on how to write an SEO content or related to implementing strategies for writing an SEO content you may ask in the comments and I’ll be pleased to answer all here or in my future blogs.

So, let’s begin!

  1. What exactly is an SEO content?

If you’re still confused as to what is an SEO content, here’s a brief explanation that gives you a clear idea as to what exactly is an SEO content. An SEO-friendly content may be referred as a search engine content. The primary goal of creating an SEO content is to drive search engine traffic to our website. However, if you’re writing only for the sake of search engine, then your website might suffer. Always keep in mind that writing a quality content using the on-page SEO tricks can please both the search engine as well as your targeted audience. (Also follow: SEO Guidelines on How to write SEO-friendly Content)

Here, I am not going to discuss fully on what is an SEO content, there’s another blog post that explains in detail. Please visit: What is an SEO-friendly content?

  1. What are the types of SEO content?

I’m sure you are one of the aspirants who want to stay on the first page of the Google when people search with the keywords that you’ve targeted. There are various means by which you can increase your rank in the Google’s SERP. This is achieved by posting various types of SEO content that can drive relevant traffic to your site and help you secure higher ranks in the SERP.

Before you start writing, first make sure you have an idea about the various types of SEO content and learn how and where to use them to satisfy your right audience. Some of the basic types of SEO content include a blog post, product pages, articles, videos, PPTs, directories, forums, infographics and more.

To know in detail, please follow What are the types of SEO content?

  1. How to develop an effective SEO content strategy?

Even if you’ve written a good quality and SEO-friendly content and if you don’t have a proper idea as to where to post them and for whom to post them, your content might get vanished. In order to increase your rank on the Google’s SERP, you need to develop and implement a unique SEO content strategy that will earn you higher ranks on the web.

Follow these 4 simple steps that will help you post your content in a proper manner:

  • Define your goals
  • Consider your audience
  • Create an editorial calendar
  • Analyze and re-evaluate

Following this SEO content strategy would surely elevate your rank on the web and help you achieve online success. To know more on how to develop an SEO content strategy, please follow How to develop an effective SEO content strategy.

What Exactly is An SEO Content?

In order to understand what is an SEO content, it is required to know and understand the meaning of the phrase. The phrase can be divided into two parts namely ‘SEO’ and ‘Content’. SEO stands for Search Engine Optimization. It is the process of optimizing a website so that it is visible to the people when they find it through search engines like the very famous Google.

SEO content

On the contrary, content refers to all the information that is available on the web and that which can be consumed by the web. As you might have heard this famous saying that ‘Content is the King’, yes, it is indeed the core part of a good SEO strategy. A qualitative and a good SEO content can work well with the SEO strategy of a website thereby making it achieve higher ranking on the search engine result page.

In other words, an SEO content is any piece of content created and developed with one prime goal, that is to attract the search engine traffic.

If you are looking to create a good SEO content that can help you achieve higher ranks of your website, here’s a quick guide to help you to optimize your web content:

Extensive Keyword Research:

If you want to drive relevant traffic through an organic search, it is important that you do keyword research before you begin writing SEO content. You may use several keyword research tools such as Google Keyword Planner, SEMrush, KWFinder, Moz’s Keyword Explorer and more to get a list of trending topics that you can target. With the help of these tools, you will be able to focus on relevant keywords with higher search volumes. In a nutshell, you need to write on topics which are searched the maximum by the people.

Effective Keyword Optimization:

Know and learn the tactics of using and placing keywords correctly in your SEO content. Knowing where to use the keywords in your SEO content can help increase the searchability. An effective on-page optimization of your SEO content can help you grab that coveted number one rank on the Google’s SERPs.

Proper SEO Content Organization:

For smooth flow and easy readability, it is very important that you organize your SEO content in a proper and logical way. This not improves your SEO, but also helps visitors to find other related content easily and venture longer on your site.

SEO Content Promotion on Social Networks:

Writing a good SEO content is not the end of the story. You need to even promote your content by sharing it on different social media platforms to make people aware of your content. This helps in building links to your web content both internally or from other sites.

♦ Final thought:

If you’re writing to only please the search engines and drive more traffic to your website, then your results are likely to suffer. If you want to write for not only the search engines but also for your potential customers and return visitors, you need to offer a quality content combined with perfect search engine optimization of the page or website.

Sites with low standard content are even liable for a penalty by Google. They also face high bounce rate and exit rates and even low conversion rates. It’s better if your produce some relevancy and value of your content to your visitors.

Killer Ideas for SEO Link Building Strategies

Driving huge and relevant traffic to your site is one of the major objectives of an SEO expert. Every business wants to grab the number one rank on the SERPs. Therefore, the SEO practitioners try their best to deploy SEO tools and tactics that manage to enjoy 15 seconds of fame but then fail due to the regular updates of search algorithms of Google. Developing SEO link building strategies is one of the popular digital marketing techniques that drive more and valuable traffic to your site through several high-quality links that point to your website in the right context.

Unlike the Panda and Penguin algorithms, Hummingbird algorithm makes it necessary that the SEO link building strategies for our website are entirely Google-proof so that your site does not get relegated to the second page two or beyond the Google’s SERP. But before you look into creating your own SEO link building campaigns, you must ensure that your overall SEO link building strategies are right. Check out some of the killer ideas that will surely help you devise better and effective SEO link building strategies to implement on your site.

1.Understand the Quality criteria of Google

Google’s algorithm offers very specific guidelines of Do’s and Don’ts which makes it easier for the SEO practitioners.

Do NOT use scraped content from other sites:

If you use the scraped content from a popular site that is well-ranked on the SERP to attract search engines, it’s undoubtedly a bad practice. Even if you use content from renowned sites, make sure you edit or modify the content accordingly to match your readers’ tastes. Your every content should be original and unique that includes fresh data, views or opinions.

Avoid low-quality guest posting:

It’s not the quantity, it’s the quality that matters the most. Google discourages the practice of posting rehashed or unauthentic content that lacks quality and that doesn’t provide relevant information to the readers. The recent Google’s update to the Webmaster Guidelines puts cookie-cutter guest posts that come under the scraped content.

Syndicate your content to renowned blogs:

Syndicating the content to some well-read blogs or publishers such as Yahoo is one of the best tactics to develop backlinks to your site. If you try copying the exact content from other sites, you can be labeled as a copycat and can be even punished by the search engines for the same. You can avoid this unwanted scenario by including rel=canonical attributes in your HTML coding. You can also protect yourself to be labeled as a content copywriter by publishing your content before being published elsewhere. Authorize your content using authorship markups that prove your content to be an original one.

Doorway sites:

Another black hat technique that Google discourages is the doorway sites. As the name suggests, doorway sites are nothing but a bunch of sites that drives traffic to a particular site. Doorway sites make use of different keyword phrases or search strings that link back to your main website. When you click on these links, you might be redirected to the same linked site instead of taking you to another site in spite of using different keywords.

Affiliate marketing:

Affiliate marketing or program is one of the essential SEO link building strategies that can earn you rank. Make sure you have your affiliate links to your website on high-quality sites that have original product descriptions. Also, original review and comments along with product recommendations from genuine bloggers tend to convince potential users and Google bots.

2.Keep your focus on relevance

Besides the quality of the sites that have backlinks to your site, the relevancy of the sites is also equally important. The Google’s ranking principles help in determining the rank of your site. Always keep in mind that in order to post content or submit backlinks, you should approach renowned sites that have keywords relevant to your business.

Here is a four-step test that will help you determine which link is relevant and which is not:

  • Make sure the site which you choose to submit links should have some relation with your industry.
  • If not, then the site should at least have a portion that should be related to your site.
  • Sometimes, links on an unrelated site don’t give much output, but if the links from the content on the webpage are directly related to the content of your page, it can increase the relevant traffic to your site.
  • Above all, the link which you have earned from the related site or related sections of the site must match the overall context of your website.

3.Implement a diversified SEO link building strategy:

Google has a long list of do’s and don’ts when it comes to increasing your rank on the Google’s SERP. All you need to do is keep yourself updated with Google’s constantly changing algorithms and try effective tactics to accelerate your link building strategies.

Summarizing the SEO link building strategies as follows:

Writing, publishing and promoting creative and high-quality content that offer backlinks to your site

  • Receiving citations and recommendations from individuals and trusted websites
  • Being an active user on social media platforms to generate more social proof
  • Syndicate your site’s content on websites related to your industry
  • It would be better if you post columns or guest postings on renowned industry websites or blogs.

 

5 Advice That You Must Learn Before Doing Off Page Optimization

When you complete optimizing your websites post, blog, and all other things then you’ll require developing some backlinks to your website. Now, backlinks are nothing else but a link which is received from others website which helps to redirect towards your website is known as backlink. Now for example, If I have written an article related to education on my website then I will give a link to www.exammodule.com then that particular site will receive a backlink from my site and if ExamModule writes some article related to Digital marketing or SEO then it will give a link to my website and I’ll receive a backlink from that particular site. In this way, the whole process continues.

There are a lot of ways to get backlinks to your site. The most popular ways are:

  • Blog Commenting
  • Article Marketing
  • Forum Posting
  • Social Bookmarking
  • User Profiles, etc.

1.Blog Commenting:-

When you leave a comment on someone’s blog, you’ll see an option to enter your website’s URL too. When you enter your website’s URL, your “display name” on the comment changes into a clickable hyperlink that points back to your website.
This is my LEAST favorite way to get backlinks for a few reasons:

  • You have to read the article first if you plan to leave a valid comment.
  • Most comments are held in moderation, so it’s up to the website’s owner if your comment will show up or not.
  • The website owner can edit your comment and remove your link if he wants.
  • Posting comments all day takes too much time. Time is your most important asset.

I believe that commenting on blogs is better for branding your website. If you go to www.gravatar.com, you can upload a picture that you want to show up next to all your blog comments.

Off Page Optimization techniques

Some people recommend that you use a picture of your face, but I disagree. I think you should use a picture of your company logo because people will remember your logo faster than your face. So even if a moderator decides to remove your website’s link, at least you’re still getting your brand out there!
Doing Blog Commenting is a great idea but only for the purpose of building backlinks, I consider it to be a complete waste of time. Most reputable bloggers that recommend “blog commenting” as a backlinking strategy never comment on other people’s blogs. So what’s that all about?


2.Article Marketing:-

Article marketing is a really great way to get backlinks to your website. The downside is that it can be time-consuming to write 100 different articles and post them to 100 different article directories.
The truth is that nobody does this anyway. Most people write an article once and then pay someone to spin it and submit it to multiple article directories. When I say “spin” the article, I simply mean mixing the words around in an article to make it seem as if it’s a different article.
Spinning an article is “grey hat” SEO because a spin article is technically a “low quality” article. Even if the article is manually spin so it makes sense when someone reads it, it’s still a “grey area” because you’re essentially uploading the same article all over the internet for the sole purpose of getting backlinks.

You won’t get “penalized” for duplicate content unless you upload duplicate content on your actual website. Also, duplicate content is NOT actually “penalized” anyways.
Think about it, Google and article directories simply don’t need the same article 100 times. So Google won’t index duplicate content (because they already have that content) and article directories will reject an article with duplicate content because they already have the content too. So duplicate content isn’t actually penalized because it’s never acceptable, to begin with.

Now if an entire website is filled with duplicate content or spin articles, then the entire website might get penalized or de-indexed because the website doesn’t have anything unique for Google to index.

Google wants to provide users with unique results. It wouldn’t make sense if the first page of Google had the same article 10 times. That’s the only reason why Google and article websites do not like duplicate content. So if you submit the same exact article to 100 different article directories, then the directory might not approve your article.
If by luck your articles are approved by article directories, Google might not index your those article into their search results to keep their search engine free from duplicate content. Simple!

  • So you actually have three choices:
  1. Write unique articles to submit to article directories (white hat SEO).
  2. When we randomly rotate our present articles (grey hat SEO).
  3. Pay content writers if they provide unique articles for the website (whitehat +$$).

You can use websites like Upwork.com or Fiverr.com to find article writers or people to help you spin articles.

Just be careful with Fiverr because you get what you pay for. A lot of users on Fiverr use automated/spammy techniques that are useless. You might want to give them a sample project first to check out their work. If it looks good, then you can give them your main project to work on. You can actually outsource the entire article writing and submission process. 

Sometimes it happens that people pay some amount to submit their articles around 1000 to receive 1000 backlinks in 1 day. But, doing so results in the bad effect. Because if it happens suddenly then it will not at all look natural and Google will mark and may penalize for it. This may thus result in a rapid decrease in the search ranking of your website or Google may simply remove your website from the search engine.

You’re better off paying someone $20 to manually submit your article to 20 article directories rather than paying someone $5 to automatically submit to 2,000 directories.
One of my favorite article directories is hubpages.com.

I recommend that you sign up for Hubpages and manually submit your articles there yourself. It’s good to know how these article directories work and what kind of articles they accept. When you write your articles, use the same SEO strategies that you used on your WordPress website.

Remember to use “anchor text” with your main keyword phrase when you post your links on article directories. Most article directories will make this easy for you by asking for your URL and then the Display text.

If an article directory requires HTML code for anchor text, just use the template below and replace the URL with your website and the text “Seo tips” with your keyword phrase:

[ Seo tips ]


3.Forum Posting:-

This is another of my least favorite options to get backlinks to your website. I personally don’t like forums because they’re usually infested with people passing along poor advice.

When you sign up for forums, you can set up a profile which allows you to add a link that points back to your website. Most forums will also allow you to set up a signature similar to an email signature. When you leave a comment on the forum, your website’s link will show up under your posts.

You have to be an active user of forums to get multiple backlinks pointing back to your website. If you like forums, then this is perfect for you! If not, then outsource this project to someone else. There are some outsourcers that’ll set up multiple forum profiles for you and leave a couple comments on the forums. You can use Upwork, Fiverr, or whatever other outsourcing websites that you feel comfortable with. Just don’t use Freelancer.com because a lot of people have complaints about that website including me.


4.Social Bookmarking:-

This is my favorite way to get backlinks! Social Bookmarking websites allow you to share your favorite websites with everybody on the internet. Popular social bookmarking sites include:

  • www.stumbleupon.com
  • www.digg.com
  • www.delicious.com
  • www.diigo.com
  • www.reddit.com
  • www.folkd.com, and a lot more!

Popular social bookmarking sites, Off Page Optimization

When you register with social bookmarking websites, you have to use those websites correctly or you could get banned. If you only bookmark pages from your website, then it’s considered “self-promotion”. Self-promotion is the fastest way to get your website banned from some social bookmarking communities.

Your social bookmarking accounts should look natural just like your bookmarks within your web browser. Every time you bookmark your articles, you should also bookmark 5-10 other websites as well.

You need to sign up for all the social bookmarking websites to see how they work.
This is not a waste of time for multiple reasons:

  • Social Bookmarking websites have a very high page rank with Google.
  • When you set up your profile, you can add your URL for a backlink.
  • You can upload your logo to help people get familiar with your brand.
  • You need to know how these websites work if you decide to outsource this task.
    The only way you’ll know how these websites work is to sign up for them and use them.

It only takes about 10-15 minutes to bookmark your website to about 12 of these social bookmarking websites. That includes bookmarking additional websites to make your accounts look natural.

If you want to take Social Bookmarking to the next level, you should:

  • Bookmark any article that you left a blog comment on.
  • Bookmark all your articles that you posted to article directories.
  • Bookmark every forum page that you left a comment on.
  • Bookmark any and every page that displays the link to your website!

When you bookmark a page that displays your link, Google will find your link faster and count it as a backlink. Also by bookmarking the page, you’re making that page more important in Google’s eyes which will also make your link on that page more important.


5.Profile Accounts:-

Profile Accounts are created at websites that allow you to upload a photo and a link to your website. This is a great way to get backlinks, and even better for branding.

If a website is considered important to Google, then you want to affiliate yourself with that website. The easiest way to do this is to set up a profile with these websites and upload your logo and your website’s address. You can do this yourself, have someone in your office do it, or outsource this task to Upwork.com.

An example of a profile account that allows you to display your website is Twitter.
Search engines will notice this backlink, and people that visit your Twitter profile will see your link and click it if they want to know more about you.

The goal is to create profile accounts at websites that are considered important by Google and that has a lot of authority. I found the easiest way to do this, go to www.alexa.com, click the “Top Sites” tab, and scroll down the list to see which websites will allow you to create profile accounts. (See Links below.) Obviously, you don’t want to create a profile account on a porn website, but everything else should be fine.

Here are a few websites that you can create profile accounts with:

  • https://profiles.google.com/me
  • http://www.facebook.com/pages/create.php (Facebook Fan page)
  • http://amazon.com
  • http://www.flickr.com
  • http://blogger.com
  • http://pinterest.com
  • https://www.tumblr.com
  • http://wordpress.com (Not to be confused with WordPress.org)
  • http://www.linkedin.com
  • http://digg.com
  • http://www.slideshare.net
  • http://www.myspace.com
  • http://www.stumbleupon.com
  • http://www.warriorforum.com
  • http://www.reddit.com
  • http://youtube.com
  • http://www.nytimes.com
  • http://www.livejournal.com
  • http://vimeo.com
  • http://dailymotion.com
  • https://about.me

Most people don’t like to create profile accounts because they’re too lazy, but that’s their loss and your gain. Some people argue that some of these websites are “No-follow” which basically means that the backlink doesn’t count, but I beg to differ.

Google looks at all links pointing to your website and it’s supposed to be mixed with do-follow, no-follow, blog comments, links from articles, links from videos, and profile links especially from authority websites.

Like I said earlier, if you have links from multiple authority websites pointing back to your site, then Google will have no choice but to consider you an authority website as well.

On the other hand, if you have a lot of spammy links pointing back to your website, then Google will consider you a spammy website too and penalize you.So its better to get genuine backlinks rather than backlinks filled with spams.
So try making the profile accounts yourself with company’s Logo to avoid any problem and use it once or twice in a month.

The websites listed above get the most visitors in the world, so I think it’s a bad idea to put your website’s reputation into someone else’s hands by outsourcing this task. You should either do this yourself or have someone in your office handle this assignment.

You’ll also notice a lot of Social Bookmarking websites on the Alexa list of “top sites”. That’s why I recommend that you handle your own social bookmarking too. It would be a shame if you got your website banned because someone from Fiverr spammed these authority websites with your links.

If you still want to outsource this task, then bookmark your website first, and then hire someone else to bookmark it as well. For example, when someone else bookmarks your website on Digg.com after you’ve already bookmarked it; any additional bookmarks will give your post an “up-vote.” An up-vote is considered a “DIGG” as if to say that they “Digged” your website too. That’s why it’s important to learn how certain things work
before you just outsource it.

You should only outsource backlinks to save time, and not because you’re clueless and don’t know how the process works. If you don’t know how the process works, then how will you know if the person you hired knows what they’re doing?

After you create these profile accounts, don’t forget to use Social Bookmarking websites to bookmark the page that displays the link to your website. This will help the search engines index your links faster and your profile pages will start to show up in Google search.

If you type “RowdyMarketer” into Google, you’ll see profile accounts from plenty of authority websites on the first page.

Off Page Optimization


Summary & Action Plan:-

  • Manually build backlinks to your website using.
  • Blog Commenting
  • Article Marketing
  • Social Bookmarking
  • Forum Posting
  • User Profiles, etc.

To get started, you can find quality websites to get backlinks from using
http://www.alexa.com/topsites.

What is meant by Digital Marketing and How it Works

Overview

Digital marketing is basically defined as the promotion of businesses, brands or products using various forms of electronic or digital media. Digital marketing deploys various advertising mediums as a part of digital marketing strategy for a brand or business. The digital marketing strategies involve advertising brands through social media marketing, email marketing, affiliate marketing, mobile marketing, search engine optimization, Google AdWords, and more.

Most of the people across the globe have an access to the internet through which they can get information anytime and anywhere via mobile phones, computer or tablets. A unique and proper digital marketing strategy can be used to reach the targeted audience in a cost-effective way. Small businesses can attract more potential customers by deploying digital marketing strategies that include SEO, Social Media Marketing, or Google AdWords. This ultimately raises a tough competition in the global market. So, if you want to be one step ahead of your competitors, consider this as an invitation to develop your own digital marketing strategy to boost your digital presence.

How Digital Marketing works

Digital marketing uses different digital marketing strategies that serve different purposes for the businesses. However, all the strategies have one thing in common, that is, to drive relevant traffic to your site and then convert the potential customers into genuine leads. With the help of organized campaigns that work with the combination of various digital marketing strategies, you can launch your business at great heights. Here is a list of different strategies that will help you stand out from the market crowd:

Search Engine Optimization:

Search Engine optimization is one of the effective digital marketing strategies that improves the Google ranking of your site in the Google’s SERP. It ensures a greater return on investments of your site by driving more relevant traffic. Thus, if you want to grab the coveted number one spot, you need to optimize every page of your website correctly using effective SEO tools. The higher your website ranks on the Google’s SERP, your site is likely to generate more hits.

Social media platforms:

Social media is one of the most trending Digital Marketing strategies to track ROI (Return on Investment) and engagement. There are different social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Twitter, Google+, Pinterest and YouTube with a different nature and purpose. Social media offers a platform for businesses to promote their brand in order to engage more people with their brand or the services they provide. It also helps business owners to track the frequent or regular users so that they can show them ads for their latest news or releases of the products or services.

Online Press Releases:

Online press releases or industry related articles are published to reach a larger audience online. These are written and optimized properly and then published on high-rated websites that drive the targeted and potential audience to your own website. This helps your earn backlinks as well for your website. Online press releases are much like traditional press report. Journalists or editors write content to promote brands and give them a better exposure for their businesses.

Google AdWords:

Google Adwords is yet another platform to promote your business along with its product or services online. In order to run advertising campaigns, Google AdWords uses data and keyword research to create textual, banners or image-based pop-up ads. Advertising on social networking sites like Facebook can be beneficial to display ads of the interests of certain age groups or gender. This allows the businesses to reach the targeted and valuable audience.

Data Analytics:

All internet marketing attempts can go futile if there is no provision for tracking relevant data about your customers. There are various different analytical programs that can help you analyze and evaluate as to how your website is performing. The SEO specialists, webmasters, business personnel often make use of focused metrics to analyze what is and what is not working. Data analytics is the core part of the digital marketing strategies and is the key to the success of businesses or brands.

Using a Unique combination of Various DM tools:

A successful digital marketing campaign can be built by using a uniquely designed digital marketing strategy and its tools. Using a good combination of tools can help reach the targeted audience for the business. In a nutshell, Digital Marketing is the best way to boost your business

 

Bounce Rate vs. Exit Rate and Their Importance

Did you know that you could learn a lot by analyzing the behavior of the visitors as to how they are arriving on your site and how they leave? Well, you won’t know unless you evaluate the bounce rate vs exit rate of your website. But before proceeding with the topic, it’s necessary to know the basic difference between Bounce Rate vs Exit Rate.

These rates are the measure of the point at which your potential users click away from your site. However, some of us often overlook these numbers or ignore without knowing the fact that they can help you identify the weak spots on your website that might entirely affect the other analytics you measure.

Let’s know the difference: Bounce rate vs Exit rate

Whether it’s the bounce rate or the exit rate that you’re measuring on a web page, ultimately you’re counting the number of visitors who exit your site. The main difference lies in the way they tell you about your website’s performance and effectiveness. Here, we have shown the difference between bounce rate vs exit rate in Google Analytics to let you have a clear idea about their usabilit.y

What is Bounce RateBounce Rate

The bounce rate is the rate of measuring the percentage of visitors who enter a webpage and exits without visiting any other web pages of the site. No matter how long the visitors stayed on the web page, every bounce matters. For example, if a visitor happens to land on your webpage just to access the address and operational hours, even if the page’s content is equally good, the bounce that counts can signal some problem with the site.

What is Exit Rate

What is Exit Rates

The exit rate tells you where the users exit your website after visiting other pages on your site. Despite the fact that the number includes all kinds of interactions with the website, it might also reveal an issue with your website. Higher exit rate from a content page is not that alarming than a high exit rate on an order page. If visitors, especially those who don’t make a purchase, exit quickly, this indicates that something is wrong with that page.

Importance of Measuring Bounce Rate and Exit Rate

Analyzing the bounce rate vs exit rates of your website is essential as it helps to determine how well the site is performing. Though these rates indicate the point at which your potential users are leaving the website, they do not tell the same story, particularly when jumping from one page to another.

Generally, anyone who visits your site would stick around and jump to multiple pages. But it might also happen that the visitors visit your site for various purposes. For example, they may look for a simple answer for their queries and if they find it on the first page they are likely to exit. So, that’s perfectly fine, perhaps the page was optimized for that kind of search query.

Normally, a landing page is meant to attract a huge traffic and not to be the spot for a quick exit. If you find the bounce rate is high on the landing page itself, it may indicate some issue with the usability of the page. Perhaps it might happen due to the slow loading of the page.

Some pages have the potential of getting higher exit rates, such as order confirmation pages or “Thank you” pages on which the visitors land on after filling a registration form. This is not really a matter of concern as it is natural and it also shows that your potential visitors are leaving after making valuable conversions to the site.

Also, if you find high exit rate on your product pages, then you may need to look out for loopholes on your webpage such as ensuring that the order process is working properly. Thus, a higher bounce rate or exit rate doesn’t matter as long as they occur where they should. The best way to know this is to regularly measure both.

Which is Important: Bounce Rate vs Exit Rate

Comparatively, the bounce rate is more important when it comes to the landing page. You can scan the web pages and mark the pages that call for next action, for example clicking an embedded link for viewing more details. A low rate indicates that the visitors are taking their next action without realizing the eventual outcome of the page. On the contrary, a high rate signals the optimization and improvement of the page. You can ensure this by keeping a close eye on the optimization work of your web pages.

Monitoring exit rates of all your web pages excluding those that are meant to come after conversions also matter a lot. You must be aware of the pages where you want visitors to exit. If you find that your potential traffic is leaving on other pages, this can reveal the engagement of the people with your site and how you can improve.

Thus, active monitoring and measuring of bounce rate and exit rate not only help you recognize the weak spots on your website but also can help you improve other metrics including revenue and conversion rates.

Click Here To Know The Difference between Free and Premium Version of Yoast SEO Plugin

Free SEO Tools To Analyze Your On Page Seo

One  according to us the best free seo tools to analyse onpage Seo is Traffic Travis. Traffic Travis is a software which helps to analyze the on-page SEO for your website by which you can improve your website’s search engine ranking. This software is for free of cost and you can download it from Traffic Travis official channel – www.traffictravis.com.

free seo tools

You’ll have to register your name and email to download the product. Use your real email address because they’re going to email you a “product key” that you’ll need to access the tool.

After you launch the software and enter the product key, the program will start to play a video showing you how to use the software. You can close that video for now and watch it later. That same video will start again every time to open the software.

After you close the video, you’ll be presented with three options:-

  • Watch Video
  • Create New Project
  • Let Me Play

Choose the “Let me Play” option, and then click the tab on the top left that says “My Site.”

free seo tools analyze

After you click the “My Site” tab, another video will open showing you how to use the  “My Site” feature. You can watch that video if you’d like, but I’m going to show you how to use it now. On the top left, click the button that says “import pages.”
Traffic Travis will ask you to import your sitemap file. Your sitemap file will look like this:

  • YourDomainName.com/sitemap.xml
  • YourDomainName.com//sitemap_index.xml ( If you Generated by YoastSEO plugin )

After you enter your sitemap, scroll down and click the box that says “Import Keywords from Meta Keywords.” When you’re finished, click the “OK” button.

Free onpage seo analyze

After you click “OK” Traffic Travis will start to analyze your website. After it’s finished, you’ll see a column that says “Page Warning.”

Within that page warning column you’ll see a “number” if you have any on-page SEO problems. Click on the number to find out how you can fix your on-page SEO. Below is an example of an error I found on one of my websites.

Traffic travis for onpage seo

Based on the error message, it looks like my meta description is less than 120 characters. Now that I see what’s wrong, I can go back to my website, make the changes myself, and then come back to Traffic Travis and analyze my website again. If I receive a “green check” next to the meta description section, then the problem is solved!
There’s no need to pay an S.E.O. company $800.00 to review your website and tell you how to fix it. You can do this by yourself in less than 5 minutes for free.

Summary & Action Plan

Analyze your entire website for free using Traffic Travis ( www.traffictravis.com). Using traffic travis you need to:

  • Click on the “my site” tab
  • Click on “import pages”
  • Enter your sitemap URL (YourDomainName.com/sitemap.xml)

The only thing holding you back from getting on the first page of Google now is backlinks to your website.
Once again, you don’t need to pay an S.E.O. company $500 – $1000 to get backlinks to your website. You can easily build backlinks yourself, or outsource it to someone else for cheap.

In the next , I’ll go into more detail about backlinks and off-page optimization.