YouTube Tutorials Hub

Encoding Settings For YouTube Video

In this specific Topic, I am going to point you the right direction to make sure that you know exactly what the Recommended Upload Encoding Settings compression guidelines are so that when you render your videos and they upload to YouTube, then you’ll get some crystal quality video and audio. So, let’s get started!

The last thing I want you to do is to get overwhelmed by the technical stuff. But let me just walk you through step by step:

  •  Basically, what they recommend that you do is export your videos as MP4. This is pretty much the standard nowadays and we can move from AVI files to MP4 files.

⇒MP4 files are very compatible with Smartphones, Windows, Mac computers, and a lot of other types of operating systems. This is pretty much the standard nowadays.

    • Audio Codec usually 96khz or 48khz is good. I’m gonna actually go through Camtasia and show you kind of a live example of applying this kind of stuff to Camtasia. If you are using Camtasia, great! If you are using a different video editing software like Sony Vegas or anything like that, you will need to just follow this. But if you go to Google and you just type in YouTube Advanced Encoding Settings, you’ll get this page.


    • Just a rule of thumb – MP4 file, usually 96khz to 48 kHz; This is pretty much standard with Vimeo and other big video sites.


    • H.264 is the standard video codec pretty much across the board. If you use Camtasia studio 7 or 8, it is actually compatible.


    • Frame rates – as you can see for example, if the content is shot at 24fps then you should encode it and render it in 24fps. What they’re saying is a lot of this has an impact on video like camera video, video recorder types of stuff. If you’re doing Camtasia, usually, a pretty good rule of thumb is you can play around with it. You can do 24fps, you can do 30fps. Usually, 30fps as a rule of thumb is typically good. If you’re using a high-tech camera and you’ve got 60fps, then they’re basically saying that you should cut it in half into 30fps.


  • Then we’ve got Bitrate – when you’re rendering in Camtasia, you have two different ways to render.

You can render as quality.

  • You can render as bitrate – with bitrate, it tells you right here. Let’s say, for example:

⇒Your videos are rendered as 1280×720; so, 720p.

⇒ They’d recommend the video bitrate to be 5,000 kbps

  • All this stuff are gonna make sense when I actually show you in application with Camtasia and then you can apply that to any other video editing software that you want.
  • But usually, a rule of thumb in terms of resolution is 1280×720 is the industry standard. If you go 1280×720 and you want to decrease to 640×360, then that will actually help because a lot of people still nowadays, still have slower download speeds. They have DSL modems or sometimes, their Internet is a lot slower. Some of us have really, really fast Internet speeds and want to be able to see HD quality. So, this is industry standard.

This usually is when somebody wants to watch it on their TV so that’s why this is a resolution that’s recommended. But YouTube uses 16:9 aspect ratio players so that’s why you kind of want to wide 1280×720. But I would just stick with the rule of thumb 1280×720 is usually the best way to go!

Otherwise, if you don’t follow this, what will happen is your videos will have these black bars at the top or the bottom or the left and the right. It will actually not look as good.

In application to Camtasia studio, you can actually see examples here:-

  • If I go to Camtasia studio.
  • If I go to Produce and Share.
  • We can go to the Custom Production Settings.
  • (Remember that the recommended type is MP4 files and they recommend that here as well) Choose MP4. If you’re using Camtasia 7 then choose MP4.
  • Click Next.
  • This right here is the Controller for the flash player. We don’t really need that because we’re dealing with YouTube.
  • The Size needs to be 1280×720 but keep in mind that if you’re rendering by 1280×720, it needs to be rendered as 1280×720. If however, let’s say that you render it and you record it as 800×600, you need to render it by 800×600. Otherwise, the quality will drop.
  • Let’s say for example that I recorded by 800×600. If I try to render a video with 1280×720, your video is going to look really, really blurry. You can’t really go from small size to big size. You can go from a big size to a small size without losing quality so just keep that in mind.
  •  Video Settings:-
    1. As you can see with Camtasia Studio 8, we can do frame rate 30.


    1. You got Quality and you got Bitrate; you need to choose Bitrate.


  1. Remember, with 1280×720, if you go back over to here, 720p, they recommend the bitrate 5,000kbps. In this case, we’ll just move it over until we hit about 5,000. Just keep in mind though, the greater you increase this, the bigger your file will be. But if you’re uploading to YouTube, they accept pretty big files anyway.
    • Audio Settings – what I found is with Camtasia, it doesn’t really do it by hertz. So what I found in testing is anything beyond 80, usually, the quality of the video tends to be real, really good. I like to stick with this but feel free to play around with it yourself.


  • After that, you just click Next, Next, and Finish and then you basically just render that specific video.

That’s in application to Camtasia Studio. It’s obviously going to be different with different video editors. If you ever run into problems, you can always find somebody either on Fiverr or even Upwork that will do it for you.

Once you have the video settings correct, you can begin to render it and upload it to YouTube. But obviously, before you do that, make sure that you watch all the videos in this video course to let you get the right keywords, to let you get the right LSI keywords to optimize it for Google so that you can increase your search engine ranking.

Let’s move on to 3rd Topic and talk about the keyword market research so that we can ensure that we’re using the right keywords that are getting good quality traffic.

About the author

Sumant sahu

Sumant, is a digital marketer as well as he is the director of this site. He dedicates to the works of SEO, local business SEO, PPC, Social Media Marketing, Video Promotion in YouTube & all types of different online branding. He has done and has certified in Google Partners, Microsoft Bing Ads and lots more. He understands the importance of attention required by clients and in their projects. He deeply analysis and is easy in go.