1.They should be careful in the space they provide the ad.
2.They should always keep them self-update regarding the changes with google.
3.They have a risk of money they spend on ads.
4.Though is very easy to set up a account and start working but it really becomes damn difficult to successfully advertise and bring it out fruitfully.
PPC’s Cost and Risk :-
1.In PPC we need to spend a lot of money, its not SEO or any other thing. we need to take a lot of risk.
2.In PPC we are pushed up by many competitors every day. So, we need to be very careful that we don’t involve or get into the bidding wars with our competitors. Or else we’ll have to over pay for our keywords for our ads which will result in great loss.
3. we need to be pretty sure and concern that are ads doesn’t go in vein and wrong people doesn’t click our ad because this will be result our work totally in vein.
4. In this we need to work properly, manage properly and manage our time properly because managing time is very important in this case.
CPC- CPC is known as cost per click. This is the amount which is paid to the owner of the website by advertiser when their ads are clicked once
CPM- CPM is known as cost per mile. This is a amount which is paid for 1000 impressions on a particular ad by the advertiser.
CPA- CPA is known as cost per acquisition. This is the amount which is paid to the visitors who complete some specific task or action on a website.
CTR- CTR is known as click through rate. This is calculated by the number of clicks done on ad by the number of impressions (i.e, number of times it shows the ad) on a particular site.
ROI – means return on investment.
Google Ad Words– Google Ad Words is nothing but a platform provided by google to display ad on google for a business purpose. Google Ad Words help to set a budget for the advertisers for their ad and they are only paid when people click on their ads. This business is mainly determined or works only on the keywords used.
Tips for writing Great Ads: –
1.We should always check spelling and grammatical mistakes.
2.We should always highlight our point why our business is so important and unique from others.
3.We should always keep in mind that our ad is appealing and eye catching to others.
4.we should keep in mind that we always give prices and promotions in our ads.
5.Before, we post our ad we should keep in mind that we think of customers goals and their taste and according to that we work upon it.
6.Before posting we should also keep in mind that we post some relevant pages in it so that we work according to customer’s goals.
Conversion– This means nothing else but the way a people take some action that help them to provoke it further down the purchase channel.
E-mail Marketing – So, e-mail marketing is nothing else but marketing your product and services by the help of a commercial mail or message to a group of people or audience at a time.
E-mail Marketing – Different kinds of E-mails-
1. Informational e-mails – under this you don’t sell any kind of product or services to your customers, here you just give them information regarding your business/services
2.Sale or Offer- Direct to the topic as said, you sell your product and services and the offers you offer to your customers or audience.
3. Transactional or triggered e-mails- this is like a feedback type of mails done by the companies to ask whether you like their services and product or not.
Email Software providers — A type of application that runs on a computer or workstation and help us to enable to receive, send, promote, and generate or produce e-mails.
Affiliate Marketing— It is a marketing which is completely a performance based and the organization pay you if any customer buys any product or services from the affiliated link of yours.