Digital Marketing vs Traditional Marketing-Overview:
Digital marketing vs Traditional Marketing is considered to be a hot topic for debate. Business owners are often confused between the two. Most of the time, it is the budget limit that compels them to choose the traditional marketing methods to promote their businesses.
Marketing is the core part of any business which cannot be ignored in any case. Generally, a visionary entrepreneur spends a small part of the budget on the marketing alone. In this digital era, most people make online transactions. However, there are some who don’t even know what an internet is or how to use it.
Hence, this makes it difficult for the businesses owners to determine which form of brand marketing they should concentrate more when comparing digital marketing vs traditional marketing? To help you decide which aspects of marketing to concentrate on, here are some of the benefits of digital marketing vs traditional marketing.
Definition of Traditional Marketing:
The conventional ways of brand marketing used ever since marketing and advertisements came into existence is termed as Traditional marketing. The various conventional methods for brand promotion include:
- Magazines ads
- Billboard advertising along roads and highways
Definition of digital marketing:
Digital marketing is the most trending marketing weapon that is extensively used by entrepreneurs for brand promotion. The various benefits of digital marketing have not only successfully managed to create brand awareness but also has given businesses a global platform to reach a larger audience.
Some of the digital marketing platforms are as follows:
- Social networking sites such as Facebook, LinkedIn, Instagram, Twitter and so on.
- Email marketing
- Affiliate marketing
- Google AdWords
- Content marketing
Though the above mentioned digital marketing techniques seem to be similar, online marketing is considered as the best mode of marketing over conventional or traditional marketing.
Benefits of Digital Marketing over Traditional Marketing
Although traditional marketing has its own benefits, however, when it comes to comparing the benefits of digital marketing over traditional marketing, the online marketing is the best choice. Have a look at some of the benefits of digital marketing over traditional marketing discussed below.
Brand promotion through newspapers, brochures, television, radio and other media ads can cost a lot of money. However, advertising via the internet is rather inexpensive. Therefore, when comparing digital marketing vs traditional marketing, businesses prefer to implement digital marketing strategies. The cost-effective way of promoting brands and greater exposure are the main benefits of digital marketing.
- Quick results
When it comes to getting real-time results, digital marketing techniques beat traditional marketing strategies. With traditional marketing, you need to wait for long to get results. However, with digital marketing, you’ll be able to manage, view and measure everything including your daily number of visitors, conversion rates, bounce rate vs exit rate and more.
- Develops your Brand
Publishing your ad in a small corner section of newspaper or magazine can not only cost you a lot but also make you lose your maximum audience. Between digital marketing vs traditional marketing, traditional marketing limits your reach to your targeted audience. On the other hand, with digital marketing, you have your own website to showcase your ads and seasonal offers. This type of online advertising helps you to build your brand constantly.
- A non-intrusive way of promotion
When you promote your brand through newspapers, chances are high that your ads will get ignored by most of the reads as no one purchases a newspaper to look at your ads. Digital marketing applies a non-intrusive way of showing relevant ads to the targeted audience making these ads more wanted thereby generating more leads.
- Reaches a larger audience
Among digital marketing vs traditional marketing strategies, traditional marketing can only reach a fewer audience whereas, with online marketing, you can get greater exposure worldwide.
- Better social engagement
When comparing digital marketing vs traditional marketing, digital marketing builds a better social engagement with the targeted audience. With digital marketing techniques, you’ll not only be able to make real-time interaction with your audience but also make fruitful on the basis of their instant feedback.
- Instant publicity
The real-time results with digital marketing strategies can help you gain quicker publicity. When debating on digital marketing vs traditional marketing, the former lags behind as it does not have a wider scope. On the contrary, the latter brings you newer audience or customer every nanosecond.
- Works well with every startup or small business
In the battle of digital marketing vs traditional marketing, the benefits of digital marketing are hard to be beaten by the latter. Digital marketing lets every new business to expand its brand presence, and manage its advertising and promotion which is not at all possible with traditional marketing.
- Easy measurement and analytics
With digital marketing strategies, it becomes quite easy and convenient to measure and analyze your marketing efforts. Google Analytics helps you keep a track of which strategy is working and which is not. It also helps you find the general trend, inbound traffic, interested audiences, bounce rate and exit rate, conversion rate and more.
Therefore in the debate of digital marketing vs traditional marketing, the benefits of digital marketing are undoubtedly more than the benefits of traditional marketing strategies.