5 Advice That You Must Learn Before Doing Off Page Optimization

When you complete optimizing your websites post, blog, and all other things then you’ll require developing some backlinks to your website. Now, backlinks are nothing else but a link which is received from others website which helps to redirect towards your website is known as backlink. Now for example, If I have written an article related to education on my website then I will give a link to www.exammodule.com then that particular site will receive a backlink from my site and if ExamModule writes some article related to Digital marketing or SEO then it will give a link to my website and I’ll receive a backlink from that particular site. In this way, the whole process continues.

There are a lot of ways to get backlinks to your site. The most popular ways are:

  • Blog Commenting
  • Article Marketing
  • Forum Posting
  • Social Bookmarking
  • User Profiles, etc.

1.Blog Commenting:-

When you leave a comment on someone’s blog, you’ll see an option to enter your website’s URL too. When you enter your website’s URL, your “display name” on the comment changes into a clickable hyperlink that points back to your website.
This is my LEAST favorite way to get backlinks for a few reasons:

  • You have to read the article first if you plan to leave a valid comment.
  • Most comments are held in moderation, so it’s up to the website’s owner if your comment will show up or not.
  • The website owner can edit your comment and remove your link if he wants.
  • Posting comments all day takes too much time. Time is your most important asset.

I believe that commenting on blogs is better for branding your website. If you go to www.gravatar.com, you can upload a picture that you want to show up next to all your blog comments.

Off Page Optimization techniques

Some people recommend that you use a picture of your face, but I disagree. I think you should use a picture of your company logo because people will remember your logo faster than your face. So even if a moderator decides to remove your website’s link, at least you’re still getting your brand out there!
Doing Blog Commenting is a great idea but only for the purpose of building backlinks, I consider it to be a complete waste of time. Most reputable bloggers that recommend “blog commenting” as a backlinking strategy never comment on other people’s blogs. So what’s that all about?


2.Article Marketing:-

Article marketing is a really great way to get backlinks to your website. The downside is that it can be time-consuming to write 100 different articles and post them to 100 different article directories.
The truth is that nobody does this anyway. Most people write an article once and then pay someone to spin it and submit it to multiple article directories. When I say “spin” the article, I simply mean mixing the words around in an article to make it seem as if it’s a different article.
Spinning an article is “grey hat” SEO because a spin article is technically a “low quality” article. Even if the article is manually spin so it makes sense when someone reads it, it’s still a “grey area” because you’re essentially uploading the same article all over the internet for the sole purpose of getting backlinks.

You won’t get “penalized” for duplicate content unless you upload duplicate content on your actual website. Also, duplicate content is NOT actually “penalized” anyways.
Think about it, Google and article directories simply don’t need the same article 100 times. So Google won’t index duplicate content (because they already have that content) and article directories will reject an article with duplicate content because they already have the content too. So duplicate content isn’t actually penalized because it’s never acceptable, to begin with.

Now if an entire website is filled with duplicate content or spin articles, then the entire website might get penalized or de-indexed because the website doesn’t have anything unique for Google to index.

Google wants to provide users with unique results. It wouldn’t make sense if the first page of Google had the same article 10 times. That’s the only reason why Google and article websites do not like duplicate content. So if you submit the same exact article to 100 different article directories, then the directory might not approve your article.
If by luck your articles are approved by article directories, Google might not index your those article into their search results to keep their search engine free from duplicate content. Simple!

  • So you actually have three choices:
  1. Write unique articles to submit to article directories (white hat SEO).
  2. When we randomly rotate our present articles (grey hat SEO).
  3. Pay content writers if they provide unique articles for the website (whitehat +$$).

You can use websites like Upwork.com or Fiverr.com to find article writers or people to help you spin articles.

Just be careful with Fiverr because you get what you pay for. A lot of users on Fiverr use automated/spammy techniques that are useless. You might want to give them a sample project first to check out their work. If it looks good, then you can give them your main project to work on. You can actually outsource the entire article writing and submission process. 

Sometimes it happens that people pay some amount to submit their articles around 1000 to receive 1000 backlinks in 1 day. But, doing so results in the bad effect. Because if it happens suddenly then it will not at all look natural and Google will mark and may penalize for it. This may thus result in a rapid decrease in the search ranking of your website or Google may simply remove your website from the search engine.

You’re better off paying someone $20 to manually submit your article to 20 article directories rather than paying someone $5 to automatically submit to 2,000 directories.
One of my favorite article directories is hubpages.com.

I recommend that you sign up for Hubpages and manually submit your articles there yourself. It’s good to know how these article directories work and what kind of articles they accept. When you write your articles, use the same SEO strategies that you used on your WordPress website.

Remember to use “anchor text” with your main keyword phrase when you post your links on article directories. Most article directories will make this easy for you by asking for your URL and then the Display text.

If an article directory requires HTML code for anchor text, just use the template below and replace the URL with your website and the text “Seo tips” with your keyword phrase:

[ Seo tips ]


3.Forum Posting:-

This is another of my least favorite options to get backlinks to your website. I personally don’t like forums because they’re usually infested with people passing along poor advice.

When you sign up for forums, you can set up a profile which allows you to add a link that points back to your website. Most forums will also allow you to set up a signature similar to an email signature. When you leave a comment on the forum, your website’s link will show up under your posts.

You have to be an active user of forums to get multiple backlinks pointing back to your website. If you like forums, then this is perfect for you! If not, then outsource this project to someone else. There are some outsourcers that’ll set up multiple forum profiles for you and leave a couple comments on the forums. You can use Upwork, Fiverr, or whatever other outsourcing websites that you feel comfortable with. Just don’t use Freelancer.com because a lot of people have complaints about that website including me.


4.Social Bookmarking:-

This is my favorite way to get backlinks! Social Bookmarking websites allow you to share your favorite websites with everybody on the internet. Popular social bookmarking sites include:

  • www.stumbleupon.com
  • www.digg.com
  • www.delicious.com
  • www.diigo.com
  • www.reddit.com
  • www.folkd.com, and a lot more!

Popular social bookmarking sites, Off Page Optimization

When you register with social bookmarking websites, you have to use those websites correctly or you could get banned. If you only bookmark pages from your website, then it’s considered “self-promotion”. Self-promotion is the fastest way to get your website banned from some social bookmarking communities.

Your social bookmarking accounts should look natural just like your bookmarks within your web browser. Every time you bookmark your articles, you should also bookmark 5-10 other websites as well.

You need to sign up for all the social bookmarking websites to see how they work.
This is not a waste of time for multiple reasons:

  • Social Bookmarking websites have a very high page rank with Google.
  • When you set up your profile, you can add your URL for a backlink.
  • You can upload your logo to help people get familiar with your brand.
  • You need to know how these websites work if you decide to outsource this task.
    The only way you’ll know how these websites work is to sign up for them and use them.

It only takes about 10-15 minutes to bookmark your website to about 12 of these social bookmarking websites. That includes bookmarking additional websites to make your accounts look natural.

If you want to take Social Bookmarking to the next level, you should:

  • Bookmark any article that you left a blog comment on.
  • Bookmark all your articles that you posted to article directories.
  • Bookmark every forum page that you left a comment on.
  • Bookmark any and every page that displays the link to your website!

When you bookmark a page that displays your link, Google will find your link faster and count it as a backlink. Also by bookmarking the page, you’re making that page more important in Google’s eyes which will also make your link on that page more important.


5.Profile Accounts:-

Profile Accounts are created at websites that allow you to upload a photo and a link to your website. This is a great way to get backlinks, and even better for branding.

If a website is considered important to Google, then you want to affiliate yourself with that website. The easiest way to do this is to set up a profile with these websites and upload your logo and your website’s address. You can do this yourself, have someone in your office do it, or outsource this task to Upwork.com.

An example of a profile account that allows you to display your website is Twitter.
Search engines will notice this backlink, and people that visit your Twitter profile will see your link and click it if they want to know more about you.

The goal is to create profile accounts at websites that are considered important by Google and that has a lot of authority. I found the easiest way to do this, go to www.alexa.com, click the “Top Sites” tab, and scroll down the list to see which websites will allow you to create profile accounts. (See Links below.) Obviously, you don’t want to create a profile account on a porn website, but everything else should be fine.

Here are a few websites that you can create profile accounts with:

  • https://profiles.google.com/me
  • http://www.facebook.com/pages/create.php (Facebook Fan page)
  • http://amazon.com
  • http://www.flickr.com
  • http://blogger.com
  • http://pinterest.com
  • https://www.tumblr.com
  • http://wordpress.com (Not to be confused with WordPress.org)
  • http://www.linkedin.com
  • http://digg.com
  • http://www.slideshare.net
  • http://www.myspace.com
  • http://www.stumbleupon.com
  • http://www.warriorforum.com
  • http://www.reddit.com
  • http://youtube.com
  • http://www.nytimes.com
  • http://www.livejournal.com
  • http://vimeo.com
  • http://dailymotion.com
  • https://about.me

Most people don’t like to create profile accounts because they’re too lazy, but that’s their loss and your gain. Some people argue that some of these websites are “No-follow” which basically means that the backlink doesn’t count, but I beg to differ.

Google looks at all links pointing to your website and it’s supposed to be mixed with do-follow, no-follow, blog comments, links from articles, links from videos, and profile links especially from authority websites.

Like I said earlier, if you have links from multiple authority websites pointing back to your site, then Google will have no choice but to consider you an authority website as well.

On the other hand, if you have a lot of spammy links pointing back to your website, then Google will consider you a spammy website too and penalize you.So its better to get genuine backlinks rather than backlinks filled with spams.
So try making the profile accounts yourself with company’s Logo to avoid any problem and use it once or twice in a month.

The websites listed above get the most visitors in the world, so I think it’s a bad idea to put your website’s reputation into someone else’s hands by outsourcing this task. You should either do this yourself or have someone in your office handle this assignment.

You’ll also notice a lot of Social Bookmarking websites on the Alexa list of “top sites”. That’s why I recommend that you handle your own social bookmarking too. It would be a shame if you got your website banned because someone from Fiverr spammed these authority websites with your links.

If you still want to outsource this task, then bookmark your website first, and then hire someone else to bookmark it as well. For example, when someone else bookmarks your website on Digg.com after you’ve already bookmarked it; any additional bookmarks will give your post an “up-vote.” An up-vote is considered a “DIGG” as if to say that they “Digged” your website too. That’s why it’s important to learn how certain things work
before you just outsource it.

You should only outsource backlinks to save time, and not because you’re clueless and don’t know how the process works. If you don’t know how the process works, then how will you know if the person you hired knows what they’re doing?

After you create these profile accounts, don’t forget to use Social Bookmarking websites to bookmark the page that displays the link to your website. This will help the search engines index your links faster and your profile pages will start to show up in Google search.

If you type “RowdyMarketer” into Google, you’ll see profile accounts from plenty of authority websites on the first page.

Off Page Optimization


Summary & Action Plan:-

  • Manually build backlinks to your website using.
  • Blog Commenting
  • Article Marketing
  • Social Bookmarking
  • Forum Posting
  • User Profiles, etc.

To get started, you can find quality websites to get backlinks from using
http://www.alexa.com/topsites.