What are the Different Types of SEO Content?

List of Different Types of SEO Content

If you want to secure and remain on the top results of Google search engine result page, you need to post your content on various relevant sites that can drive in more traffic. In order to accomplish this, you need to know what types of SEO content you are writing and posting for your potential visitors. The different types of SEO content are meant for different purposes and in order to know their purposes, you need to have knowledge about the all the types of SEO content. The different types of SEO content may include the following:

Blog Posts

Writing blogs is considered as the easiest way to create many SEO contents for a website. Unlike other types of SEO content, blog posts have a capability of engaging more visitors and attract links more than the product pages. This is a great way of building some kind of authority for your website. Generally, blog posts are flexible, meaning that you can use according to your objectives or to host any of the types of SEO content.

Article Submission

Information that includes some news, an interview, or any feature piece is referred as an article. This type of SEO content is found mainly in newspaper columns, magazine-style websites and more.

Product pages

For any retail e-commerce website, product pages are the real breadwinners for the business. Therefore, it is important to keep in mind that a good product page can serve the purpose of a good SEO content as well as a PPC landing page of the site.

List Content

A list is another form of content that makes it easier for the readers to scan the entire content. For example, content having their titles as ’Top 10 tips to create SEO-friendly content’ can earn more clicks when found in search engine result page or any of the social media news feeds.

Guides

The ultimate guide refers to a piece of detailed content that explains the ‘A to Z’ of how to do something. A perfect guide is something that contains several internal links that take the user to different web pages. This strategy makes the user explore and stay long on your website. You may also show a partial content of the guide and include a registration form for the users to view the rest of the content. This can help you generate more leads for your website or business. However, posting a registration can reduce your potential SEO traffic.

Videos

One of the types of SEO content that can keep your visitors more engaged is posting videos on your website. As you know that visuals have more impact than textual information, placing videos can drive more traffic to your website. Implementing this strategy can help you achieve higher ranks by choosing the highly searchable keywords.

Infographics

Infographics are basically large-format images that consist of several stats or data. Infographics is a graphical representation of a single subject and can help you secure higher ranks and get a lot of page views. However, search engines do not read the content embedded in the infographic or the image as text. Therefore, it is necessary that you optimize the rest of the page properly.

Directories

A directory is another type of SEO content that contains a useful taxonomy of links to reference sites and related resources on a given topic. For instance, a food blog might create a directory of addresses of restaurants where visitors can go and enjoy the food.

Slideshows

As visual displays are more powerful than written articles, posting slideshows containing a series of related images can attract more traffic to your website. However in this case also, you need to optimize your title, image file names, captions and more as the search engines have less content to ‘read’.

Glossaries

Most of us simply Google up for terms that they don’t know instead of flipping the page of a big fat dictionary. If you arrange these terms in a glossary, it can help you capture some relevant traffic that is searching for those terms. For example, you can build a glossary of cooking terms, fashion terms, architectural terms and so on.

The above mentioned are just the basic types of SEO content. However, this is not the end, the possibilities of writing diverse SEO content are endless.

 

How to Develop an Effective SEO Content Strategy?

Why need an effective SEO content Strategy?

If you have written different types of SEO content but don’t have any idea or any planned SEO content strategy, all your SEO content can go futile. If you post your SEO content in a haphazard manner and hope to achieve higher ranks on the Google’s SERP, it’s next to impossible. For this, you need to commit to more drastic and systematic SEO content strategy for the web. Here is a list of SEO content guidelines that can help you create an effective SEO content strategy.

Useful Tips to define and improve your SEO content strategy:

  1. Determine your goals

If you’re looking to drive sales through your business website, then you need to first define your goals for your business. If you’re planning to increase traffic and generate more leads, you will have to decide what types of SEO content you should aim at.

If you want to increase your conversion rate by driving more product sales, you need to focus on catchy statements, produce informative product pages that have been properly optimized for search as well as conversions. Next, you can focus on informative blog content that explains how to use the product and then linking to the corresponding product pages.

If you just aim to attract more readers to your website that operates on an advertising model, your primary focus should be on posting useful and rich SEO content in the form of long articles and videos that are interesting, informative and attractive. This SEO content strategy makes your readers stay longer on your website encouraging them to return again.

  1. Write for your target audience

Effective surveys and analytics software can help you learn the behavior of your typical reader. Develop effective marketing characters or personalities that represent your ideal visitors or potential customers. Then you can determine what types of SEO content are required by the created personas.

For instance, if you’re posting for teenagers, then you need to focus more on latest updates with more of visuals and less text. As a majority of the population uses mobile phones to access any information, make sure your site is mobile-friendly.

  1. Build out an editorial calendar

Once you know whom you’re targeting, you can create your own editorial calendar. Creating an editorial calendar can help you schedule and plan out as when you’ll publish a new content and what type of content you need to write. This removes confusion and helps you work in a systematic manner and is useful if you’re posting on a regular basis.

Here are some tips to help you create and stick to your editorial calendar:

  • Outlook or Google calendar – You may use a Google calendar or an Outlook to schedule your posting and set up reminders to notify the authors about the deadline coming up. You may share the editorial calendar with your team members to avoid confusions.
  • Focus on the ongoing features – If you’re writing for a food blog, you may post a meatless recipe on Mondays. You may even link roundups once in every week. For reader’s convenience, you may create a category page for every ongoing feature so that it becomes easier for the visitors to find and go through the Monday meatless recipes.
  • Aim for perfection – When posting infographics or videos and other types of complicated content, you need to go through several rounds of edits and optimization in order to achieve perfection.
  • Do not rely only on the planned SEO content strategy – If you’ve created an editorial calendar far out in advance, it can go in vain. You need to update yourself with the latest updates in the market and the rising demand for the products. As the changes in the marketing goals, budgets, and staff are inevitable, so do not just rely completely on the scheduled plans. A lot of hard work and time can go in vain.
  1. Analysis and re-evaluation of SEO content

In order to secure the topmost position of your site’s analytics, you need to analyze and re-assess your SEO content periodically. Keep track of what is working and what isn’t. You can measure your online success and engagement by seeing the page views, comments, reviews, links, shares on social networks, upvotes and conversion rates. Your site analysis should focus on two vital goals

  • Look for patterns or behavior of your visitors – Study what your audience or readers like on your site. Is it the videos, infographics or articles on your site that is attracting and engaging more visitors? If it’s the video, then post more videos on your site to increase your conversion rate, plan out on your editorial calendar accordingly and invest more time and effort on content that is fruitful.
  • Refresh and improve your older SEO content – If you have targeted a specific keyword to rank your page and you find a different variation of that keyword that has higher search results, you should re-optimize your web page by placing the new keyword in your SEO title and content. Implementing this SEO content strategy can drastically increase relevant traffic to your site

Implementing an effective SEO content strategy can help you conquer that coveted number one rank on the Search Engine Result Page. Apart from the above mentioned, if you could suggest any other SEO content strategy, please let me know in the comments.

SEO Guidelines on How to write SEO-friendly Content

How to Write SEO-friendly Content Guidelines

Qualitative content is important for your website; however, it is more important that it ranks high on Google SERP to reach a wider audience. Here are few SEO guidelines on how to write SEO-friendly content.

It is rightly said that ‘Content is the King”, but it’s the SEO that helps you achieve higher ranks on the SERPs and become visible to your targeted audience.

Writing SEO content is not a difficult thing provided you learn and understand how on-page SEO can work well with your content and boost your online presence.

Here are some useful tips to help you write SEO-friendly content for your website:

Create unique content

Creating new content can go futile if it has been copied or lacks the essence of authenticity in it. If you have found a relevant topic or come up with a new idea from another source, it is important that you produce in your own unique perspective that is worth appreciating and adds value to your chosen topic.

You may use an online plagiarism checker like Copyscape to check the originality of your produced content. Writing duplicate content is not a healthy way of producing content to your readers as well as the search engines.

Provide an SEO Title for your content

I am sure you have heard about this famous saying that ‘First impression is the last impression’. It holds true for web content as well. Optimize your page title properly so that your content appears to your visitors when they are searching for the related topic. Therefore, you need to conduct extensive research on related topics and make a deadly combination of titles with relevant keywords to grab the attention of your audience.

Set a target keyword for your content and place the focused keyword at the beginning of the SEO title. The length of a good SEO title is up to 55-60 characters as this is the length that is displayed on the Google SERP. Also, include the targeted keyword in the URL of your page. The URL should be relevant to the topic and not complicated.

Arrange your content in an organized manner

Focussing on the structure of your content can help search engines to decide which results they’ll display first. A clear and well-organized content with headings and paragraphs makes it convenient for your reads as well as the search engines to scan your content easily.

Adding headings at relevant points helps the search engines to get a quick idea of the overall content and that is why it is essential that you include your focused keyword at least once in any of your headings or sub-headings.

Use focused keywords

Specific keywords on your posts indicate what your content is all about gives an overview of the topic that you’ve targeted. Doing keyword research for the topic you’re focusing on is useful when deciding on the trending topics. Keywords in your content can be fruitful only if you place them maintaining the right balance. However, make sure you don’t stuff the keywords in your content in order to please the search engines. Always keep in mind that the keyword density should not exceed 2.5%.

Focus on the readability of your content

In order to facilitate the readability of your content, all you need to do proofread your content to check the language, grammar, spelling mistakes, and the sentence formation. You may check the readability of your content online on Grammarly or readability tests that indicate the readability score of your content. A good readability score depends on the following:

  • The length of the sentence
  • Use of passive voice
  • Number of syllables contained in each word

There are different readability formulas that can help you calculate and improve your readability. However, a good quality content can also drive more traffic and gain valuable insights.

Add inbound and outbound links for relevant keywords

Adding internal links establishes authority in a specific field of knowledge and creates a sequential series of related posts linked with the keywords. This way of arranging your posts adds value to your post and makes it easier for the search engines to venture on your site.

On the contrary, the outbound or the external links indicates that you are well-acquainted with your topic. Adding outbound links on specific terms redirects one to a different source that supports the context of your post. However, linking your keywords to a renowned source can prove more advantageous for your content. Also, keep in mind that excessive linking can bear opposite results

Image optimization

When it comes to image search, optimizing your site’s image increases the chance of online presence and visibility. As visuals tend to have more impact on the readers, it requires proper optimization. Always keep in mind that the file name should be relevant and the file size should be optimal as these affect the loading speed. Add an Alt text to the images along with an SEO title. Producing a high-quality image can also attract more audience.

Know and understand your targeted audience

No matter what strategy you implement, after all, you are writing to satisfy your targeted audience. You can’t write another piece of content unless you know your audience better. Write from their perspective and requirements.

Focus on the user

Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. What do your readers expect from you? What steps could you take to improve user experience and conversion rates? Is your content related to your website?

Once you have answers to all such questions, no one can beat you from standing out on the web. Always remember that focusing user experience can bring you on top if people love your posts.

How to write SEO-friendly content: Tips at a glance:

If you want to learn how to write SEO-friendly content, here’s what you need to focus on

  • User experience
  • Be creative and unique
  • Choose best SEO titles for your content
  • Organize your content structure
  • Focus highly searchable keyword and maintaining the right balance
  • Careful proofreading and editing of your content to improve readability
  • Add useful internal and external links for authority and authenticity of your content
  • Proper optimization of the images to increase your online visibility and achieve higher ranks.

How to Write an SEO Content- A Complete Guide for Beginners

I am sure you are aware of this familiar saying that “Content is the King!”. In order to secure your digital presence on the web, you should keep on updating fresh and relevant content on your site. However, when it comes to how to write an SEO content for the website, here’s when we need to learn the tricks and tactics of writing a quality content for your website. If you’re opting for digital marketing advertising techniques, then you ought to be well-versed with writing a good SEO content in order to drive more traffic to your website.

If you’re taking your first step towards writing an SEO content for your site and still pondering on how to write an SEO content, here are answers to some questions that will surely pop up in your mind-

a.)What exactly is an SEO content

b)What are the different types of SEO content?

c.)How to develop an effective SEO content strategy?

If you have any query on how to write an SEO content or related to implementing strategies for writing an SEO content you may ask in the comments and I’ll be pleased to answer all here or in my future blogs.

So, let’s begin!

  1. What exactly is an SEO content?

If you’re still confused as to what is an SEO content, here’s a brief explanation that gives you a clear idea as to what exactly is an SEO content. An SEO-friendly content may be referred as a search engine content. The primary goal of creating an SEO content is to drive search engine traffic to our website. However, if you’re writing only for the sake of search engine, then your website might suffer. Always keep in mind that writing a quality content using the on-page SEO tricks can please both the search engine as well as your targeted audience. (Also follow: SEO Guidelines on How to write SEO-friendly Content)

Here, I am not going to discuss fully on what is an SEO content, there’s another blog post that explains in detail. Please visit: What is an SEO-friendly content?

  1. What are the types of SEO content?

I’m sure you are one of the aspirants who want to stay on the first page of the Google when people search with the keywords that you’ve targeted. There are various means by which you can increase your rank in the Google’s SERP. This is achieved by posting various types of SEO content that can drive relevant traffic to your site and help you secure higher ranks in the SERP.

Before you start writing, first make sure you have an idea about the various types of SEO content and learn how and where to use them to satisfy your right audience. Some of the basic types of SEO content include a blog post, product pages, articles, videos, PPTs, directories, forums, infographics and more.

To know in detail, please follow What are the types of SEO content?

  1. How to develop an effective SEO content strategy?

Even if you’ve written a good quality and SEO-friendly content and if you don’t have a proper idea as to where to post them and for whom to post them, your content might get vanished. In order to increase your rank on the Google’s SERP, you need to develop and implement a unique SEO content strategy that will earn you higher ranks on the web.

Follow these 4 simple steps that will help you post your content in a proper manner:

  • Define your goals
  • Consider your audience
  • Create an editorial calendar
  • Analyze and re-evaluate

Following this SEO content strategy would surely elevate your rank on the web and help you achieve online success. To know more on how to develop an SEO content strategy, please follow How to develop an effective SEO content strategy.

What Exactly is An SEO Content?

In order to understand what is an SEO content, it is required to know and understand the meaning of the phrase. The phrase can be divided into two parts namely ‘SEO’ and ‘Content’. SEO stands for Search Engine Optimization. It is the process of optimizing a website so that it is visible to the people when they find it through search engines like the very famous Google.

SEO content

On the contrary, content refers to all the information that is available on the web and that which can be consumed by the web. As you might have heard this famous saying that ‘Content is the King’, yes, it is indeed the core part of a good SEO strategy. A qualitative and a good SEO content can work well with the SEO strategy of a website thereby making it achieve higher ranking on the search engine result page.

In other words, an SEO content is any piece of content created and developed with one prime goal, that is to attract the search engine traffic.

If you are looking to create a good SEO content that can help you achieve higher ranks of your website, here’s a quick guide to help you to optimize your web content:

Extensive Keyword Research:

If you want to drive relevant traffic through an organic search, it is important that you do keyword research before you begin writing SEO content. You may use several keyword research tools such as Google Keyword Planner, SEMrush, KWFinder, Moz’s Keyword Explorer and more to get a list of trending topics that you can target. With the help of these tools, you will be able to focus on relevant keywords with higher search volumes. In a nutshell, you need to write on topics which are searched the maximum by the people.

Effective Keyword Optimization:

Know and learn the tactics of using and placing keywords correctly in your SEO content. Knowing where to use the keywords in your SEO content can help increase the searchability. An effective on-page optimization of your SEO content can help you grab that coveted number one rank on the Google’s SERPs.

Proper SEO Content Organization:

For smooth flow and easy readability, it is very important that you organize your SEO content in a proper and logical way. This not improves your SEO, but also helps visitors to find other related content easily and venture longer on your site.

SEO Content Promotion on Social Networks:

Writing a good SEO content is not the end of the story. You need to even promote your content by sharing it on different social media platforms to make people aware of your content. This helps in building links to your web content both internally or from other sites.

♦ Final thought:

If you’re writing to only please the search engines and drive more traffic to your website, then your results are likely to suffer. If you want to write for not only the search engines but also for your potential customers and return visitors, you need to offer a quality content combined with perfect search engine optimization of the page or website.

Sites with low standard content are even liable for a penalty by Google. They also face high bounce rate and exit rates and even low conversion rates. It’s better if your produce some relevancy and value of your content to your visitors.