If you are preparing for an interview based on SEO then, here are the Top 30 SEO Interview Questions given with their answers which will help you to crack any interview easily. That’s why we are sharing here the Top 30 SEO Interview Questions with you. Check them out:-
Q.NO-1. Define SEO and types of SEO?
ANS:- SEO means search engine optimization. This is a process of increasing websites ranking in the search engine according to the most searched keywords or phrases.
There are two types of SEO:-
(a) On page Optimization
(b) Off-page Optimization
Q.NO-2. What do you mean by Backlink and Outbound links?
ANS:- The links incoming on a particular website is known as Backlink and giving own sites link in others websites is known as Outbound links.
Q.NO-3. What do you mean by keywords and why are they used in SEO?
ANS:- Keyword is a particular term which is used to search related topics and links through search engine ranking further, like in google topics are searched on topics or questions asked by the users. So, they are used in SEO to get best-searched results according to users choice.
Q.NO-4. What tools do you mostly used in doing SEO?
ANS:- Commonly used tools in SEO are:-
(e)Open site explorer
(d)SEO worker and lots more.
Q.NO-5. What is Cloaking?
ANS:- This is a process in which the search engine shows the different content of particular websites which in actual is differently presented as compared to the user’s browser. In SEO world it is one of the black hat technique.
Q.NO-6. How many characters limits are there in the title tag?
ANS:- Around 70 characters.
Q.NO-7. What do you know about black hat SEO? Name few?
ANS:- This is a kind of some aggressive tactics used by SEO which on focus on the ranking of websites through search engine ranking and not on the clients or people referring to it. Blackhat SEO just violated the search engines guidelines. Some black hat SEO are:-
- Link farming
- Hidden text
- Gateway or Doorway pages.
- Keyword stuffing
Q.NO-8. Differentiate between “do follow” and “no follow”?
ANS:- No follow is a link part where you can give links of particular sites and it is not cached by Google in search engine ranking whereas, in do follow its just the opposite and allow search engine ranking to follow the link and get in the particular websites.
Q.NO-9. Differentiate between SEO and SEM?
ANS:- SEO is known as Search engine optimizer and SEM is known as Search engine marketing. SEO is nothing else but it’s a part of SEM. Both, the process aim at increasing search visibility in search engine.
Q.NO-10. How to check banned websites or penalized sites?
ANS:- Once we will check by writing the sites name directly and once by www. Or extension like .com and if the sites open that means it is not banned or penalized and if not then vice-versa.
Q.NO-11. How to save websites from getting being banned or penalized?
ANS:- Will avoid black hat SEO and unauthorized methods which create backlinks and by also avoiding any kind of over optimization.
Q.NO-12. What factors affect the websites ranking?
ANS:- Bounce rate, pages views per visit, returning visitors and time being spent on sites.
Q.NO-13. What could be done to find why the website is not ranking?
ANS:- Need to check the backlinks of the websites whether it is given in proper places or not, by not using same kinds of anchor texts and link building process and much more.
Q.NO-14. What is cross-linking?
ANS:- Cross-linking is a process of linking one’s site to other site and providing the way to access it.
Q.NO-15. Name some SEO blogs usually read by you:-
ANS:- (a) Jimboy kins (b)Search Engine Land (c) SEO Smarty (d) MOZ (e) Search Engine Journal.
Q.NO-16. What is Google Sandbox?
ANS:- Google Sandbox is an imaginary box which checks the standard of the websites. It is a place where the new websites are kept on a hold until an unless they get a good search engine ranking.
Q.NO-17. What is PPC?
ANS:- PPC is known as Pay-per-click and it is hosted by Google. Under this, when the advertisers put their ads and when the clients click on that ads they are charged then. This completed thing is known as PPC and all these things are monitored by Google.
Q.NO-18. What is the latest update in SEO?
ANS:- (a) Penguin (b) Panda.
Q.NO-19. What is 301 redirect?
ANS:- It is a method of redirecting of websites from new page URL to old page URL and it is a permanent redirect.
Q.NO-20. What is robots.txt?
ANS:- It is a text file which helps search engine for crawling, indexing, caching of websites, domain, a file directory and index.
Q.NO-21. What are the key aspects of panda and penguin updates?
ANS:- The key aspects are:-
Panda – to focus on quality content, proper design, speed, and images.
Penguin – it targets site with low-quality backlinks, link farms and link wheels, copy content and all other shortcuts taken to rank the websites like black hat techniques.
Q.NO-22. Differentiate between PR and SERP?
ANS:- PR is known as page ranking. It represents the page ranking in numerical values and shows how important the page is.
SERP means Search engine ranking page. This is a page of results which google shows us because of the best appropriate keywords being used.
Q.NO-23. Who is Matt Cutts?
ANS:- These are the Google’s web spam team.
Q.NO-24. Which tools do you use to choose keywords?
ANS:- (a) Google keyword tool (b) Wood tracker tool (c)Seo book keyword tools and others.
Q.NO-25. What do you mean by Google Bot?
ANS:- Google bot is a software used by Google which collects data from internet and set up in search engine ranking of Google according to the keywords used by the clients.
Q.NO-26. What is LSI?
ANS:- LSI means latent semantic indexing. It is important in document indexing process. This system is used by Google. This is a technique of retrieving data and finding connections of different kinds of words and synonyms and getting correct format in the search engine.
Q.NO-27. Which is the popular search engine in Russia?
Q.NO-28. What is “pizza box” in term of Google?
ANS:- When google server comes in the standard case then it is known as “Pizza Box”.
Q.NO-29. Differentiate between soft 404 and 404 error?
ANS:- Soft 404 error is an error when shows without an https//error form whereas, whenever there is normal 404 error it shows and https//error.
Q.NO-30. Is there any limit to robot.txt file?
ANS:- Currently Google enforces a size limit of 500 kilobytes(KB).
These are the top 30 SEO interview questions. Hope, this might help you all in the best possible way to crack your interviews.