Where there is a product (or service), there is a demand. However, how do people find out about your new product? Only exploring the content you create — different content. Good material. Content marketing is not just informational materials that bring your product to the market. This is a tool to increase your brand awareness, the best way to educate and even educate your current and future customers. It is the content, and whatever it is, drives traffic to your website.
To get the most out of your content marketing efforts, make sure that your content meets the following six criteria for real business content:
It is not an advertisement.
Promotional content will never be able to inspire and persuade the targeted audience to take action as exciting and timely submitted content (article or infographics).
Information responds to an audience’s query.
Standard materials, which, moreover, are not very relevant for your targeted audience, are not able to help you achieve your goals. When writing materials, you must make sure that this information will be useful to the reader, regardless of whether he is a client of your company.
Each post on the website should fill in the gap in the client’s education or his understanding of your product.
Professional content marketing means that each of your posts on the website provides an answer to any question your readers might have or solves the problem of your customers.
Everything written is written well.
A poorly formulated or incorrectly submitted idea may not only fail to produce the desired results but also harm the reputation of the company or its specialists. Take time to make sure that your content is compiled by a thinking person and does not contain glaring errors.
Content is relevant to business goals.
If the content you create does not fit in with your business goals, then it is a waste of resources. When creating an infographic, inventing text on a landing page or merely composing abstracts for a future article on a website, think about how this will help you achieve the goals that your company aspires for.
Content supported with facts only.
Since everything you do in content marketing is aimed at achieving business goals, you can accidentally start creating prejudicial materials. Users hate it even more than advertising. Be sure to take the time to verify the verity and data authenticity you use in your content.
Every business is unique. Therefore, the content theme for each activity must also be unique.
A content plan
People complicate things, and content plans are not an exception. They create tables in a matrix system with a different amount of variables. To make a plan, you need the following things:
- Themes of publications, which are going to be published;
- A place where your article or a video is going to be published;
- Date and time when the content is going to be published.
Everything else is just an addition. Of course, there is rubricating of content to dilute your communication with clients online. For example, if you maintain the project on social media, besides useful and selling content, it would be nice ever against to post entertainment to lighten the mood and bring emotions out of your clients.
Feel free to use any tools to create a content plan. Those can be online tables, a pen and a sheet of paper or a blackboard and chalk will do. It does not matter where you plan to post your content. Start with creating it. Besides the fact that content plan rationalizes efforts being made, it will also help you to analyze the results of your work and to make forecasts.
The main task of content marketing is to tell about your brand or product so that the customer wants to buy from you. However, not to mention one time, but do it regularly. If you draw an analogy, then giving a teaspoon of helpfulness per day will provide you with a more powerful effect than by publishing one post.
Therefore, content marketing for a business is a job for the future, and the sooner you start it, the faster you get the result. An essential feature of the content that you convey to your potential customers is that it has an intrinsic value. This is its main difference from advertising.
Even if the person studying your content does not buy from you now, but goes to a competitor, you will still be remembered as an expert. Your recommendations have weight for him, and if consulting a competitor is not as useful as what he has learned from you, he will not want to buy from another. It is vital that you do not impose a proposal to buy. You explained to the person what was essential for him to understand your product.
While on the subject of flower delivery, let us suppose that you published the post “How to choose a bouquet for a girl you want to apologize to” where you shared practical advice and even brought some feedback from girls who received such bouquets. Also, you showed five options for such a case that your florists can offer.
In this case, you did not call to the purchase. Except for a perhaps made reference to the description of the bouquets referred to in the post. What if a reader likes the proposed option and wants to know more about it. That is, there is no direct advertising. You gave advice and illustrated it with your materials.
Therefore, if a person, who read such a post and appreciated its usefulness, has a situation when it will be necessary to apologize to his beloved, he will think upon you first. It may not happen right now or tomorrow. However, you have already sown the seed, and eventually, it will bear fruit.