All About Digital Marketing And Its Tactics

Digital Marketing
Digital Marketing – The role of digital marketing is not a normal marketing its actually a marketing which we run in this Digital world. This is a kind of marketing where we can target people locally and globally. In this we can interact with people and can get our customers valuable feedback. Digital marketing has only one demerit i.e., it takes a lot of time to give results.Here, there is no fixed time, it takes time but when people start working on it they can jump on the top and can earn a lot.
Marketing – Marketing is nothing but the relationship between the customers and services provided by the people around the world. It a process of selling and buying goods so that one can meet up with their needs.
Conversion– When the user takes a step to your business and you on turn define the what that business is all about or the step what it is. Example of a conversion are – A sale, a purchase, a website clicks…etc.
Before you design a conversion there are few steps you need to keep in your mind, they are:-
1.what does the owner of the site do…?? i.e., you.
2.what is the purpose of creating that particular site i.e., the business you are offering for customers.
Mobile Marketing– Mobile marketing is a platform by the help of which we can communicate with people and engage them in our business or organization in an interesting and interactive manner through any mobile device or any kinds of different network.
Marketing Online– This is a marketing which is also known as online advertising or internet marketing by the help of which we are able to get our business or products a name in public to gain popularity so that their business or products seems to be fruitful to them in every aspect. In this marketing different kinds of forms and strategies are there to work upon it.
Monetizing Social Media – This is a Platform in social media marketing where it helps big sites to allow them to post add in our content and it help in increasing traffic to websites from social media sites. Monetizing social media also helps to build community.
Online Reputation Management – It is a two-way conversation process. it helps in measuring and alternating the perception for the particular brand of any company or organization. This processes are mainly derived by social media marketer, which contains the content, music and other information’s of the particular marketer. This also helps in building relationship with customers.
Social Media– This is a platform where people come up together and interact among themselves in which they create, share and exchanges their ideas, information and lot more in different networks and different communities.
Some important points which we should keep in mind while we are working on social media:-
1.we should response quickly to our customers or audience.
2.We should not delete any comments.
3.We should be totally professional related to our work and services we provide.
4.We should always remember that we put our conversation offline.
5.We should always be prepared and spent magnificent time on our part
6.We should maximize our presence more in social medias.
7.We should keep in mind that we always publish strong content on our websites.
8.We should always start up blogging on our websites.
9.We should keep in mind and direct our customers or audience so that they leave a
comment, review or feedback for us.
 E-commerceCommercial transactions of any goods, product, or any other kinds of services purchased via internet electronically is known as e-commerce. This is a two-way process.
Social CommerceThis is a subset of electronic media that involves social media and online media for interaction
between buyers and sellers for selling and buying of products. This is nothing else but actually a social media network which is in actually related to e-commerce.
PPC- PPC is known as pay-per-click. This is nothing else but an advertisement in which the advertisers pay to the ownerof the websites who are promoting their ads, and pay when the ads are being clicked by the people.
 There are some risk in Pay-Per-Click :-

1.They should be careful in the space they provide the ad.

2.They should always keep them self-update regarding the changes with google.

3.They have a risk of money they spend on ads.

4.Though is very easy to set up a account and start working but it really becomes damn difficult to successfully advertise and bring it out fruitfully.

PPC’s Cost and Risk :-
1.In PPC we need to spend a lot of money, its not SEO or any other thing. we need to take a lot of risk.
2.In PPC we are pushed up by many competitors every day. So, we need to be very careful that we don’t involve or get into the bidding wars with our competitors. Or else we’ll have to over pay for our keywords for our ads which will result in great loss.
3. we need to be pretty sure and concern that are ads doesn’t go in vein and wrong people doesn’t click our ad because this will be result our work totally in vein.

4. In this we need to work properly, manage properly and manage our time properly because managing time is very important in this case.
CPC- CPC is known as cost per click. This is the amount which is paid to the owner of the website by advertiser when their ads are clicked once
CPM- CPM is known as cost per mile. This is a amount which is paid for 1000 impressions on a particular ad by the advertiser.
CPA- CPA is known as cost per acquisition. This is the amount which is paid to the visitors who complete some specific task or action on a website.
CTR- CTR is known as click through rate. This is calculated by the number of clicks done on ad by the number of impressions (i.e, number of times it shows the ad) on a particular site.
ROI – means return on investment.
Google Ad Words– Google Ad Words is nothing but a platform provided by google to display ad on google for business purpose. Google Ad Words help to set a budget for the advertisers for their ads and they are only paid when people click on their ads. This business is mainly determined or works only on the keywords used.
 Tips for writing Great Ads: –
1.We should always check spelling and grammatical mistakes.
2.We should always highlight our point about why our business is so important and unique from others.
3.We should always keep in mind that our ad is appealing and eye-catching to others.
4.we should keep in mind that we always give prices and promotions in our ads.
5.Before, we post our ad we should keep in mind that we think of customers’ goals and their taste and according to that we work upon it.
6.Before posting we should also keep in mind that we post some relevant pages in it so that we work according to customer’s goals.
Conversion– This means nothing else but the way a people take some action that help them to provoke it further down the purchase channel.
E-mail Marketing – So, e-mail marketing is nothing else but marketing your product and services by the help of a commercial mail or message to a group of people or audience at a time.
E-mail Marketing – Different kinds of E-mails-
 1. Informational e-mails – under this you don’t sell any kind of product or services to your customers, here you just give them information regarding your business/services
2.Sale or Offer- Direct to the topic as said, you sell your product and services and the offers you offer to your customers or audience.
3. Transactional or triggered e-mails- this is like a feedback type of mail done by the companies to ask whether you like their services and product or not.
Email Software providers — A type of application that runs on a computer or workstation and help us to enable to receive, send, promote, and generate or produce e-mails.
Affiliate Marketing— It is marketing that is completely performance-based and the organization pay you if any customer buys any product or service from the affiliated link of yours.

Also Read: Digital Marketing vs Traditional Marketing- Benefits of Digital Marketing

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